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Shell Ignites a Passion for Performance in Indonesia

Shell V-Power Gasoline launch brings a new era of performance motoring

Jakarta, March 25, 2013 – Shell today announces Shell V-Power Gasoline will be launched in Indonesia, introducing a new era of power and performance for Indonesia’s drivers.

The fuel is inspired by Shell’s Technical Partnership with Ferrari and the technology has even been tested on the Formula One race track before arriving on the roads of Indonesia. It is designed to actively clean your engine and includes Friction Modification Technology to help reduce friction in critical engine areas and help to deliver more power to the wheels.

General Manager Retail Sales and Operations Indonesia Sammy de Guzman said, “we are constantly looking for ways to meet the changing needs of our customers and we’re delighted to bring Shell V-Power Gasoline to Indonesia. Our Shell Passionate Experts have come up with a unique formulation designed to enhance engine power by actively protecting your engine, whatever car you drive; so we’re looking forward to hearing how drivers in Indonesia respond to our new fuel.”

Shell V-Power Gasoline has a unique double action formulation. The first component is the detergency package, which is designed to enhance the responsiveness of the engine by preventing the build-up of and removing existing power-robbing deposits. Alongside this, the Friction Modification Technology is designed to act as a lubricant, clinging to metal surfaces and helping to reduce friction resistance. This allows the engine to turn more freely and help deliver more power to the wheels.

Thanks to Shell’s Technical Partnership with Ferrari, the fuel technology has also been put through its paces in the extreme conditions of Formula One racing. In fact, Shell V-Power Gasoline road fuel is so similar to Shell V-Power Gasoline race fuel that it could even be used in the Scuderia Ferrari Formula One car.

Sammy de Guzman further added, “Shell fuels scientists and specialists share a passion for performance with Ferrari, which is why our Technical Partnership has been so successful for more than 60 years. It also means we can transfer technology from the track to the road –the Friction Modification Technology in Shell V-Power Gasoline is a good example of this".

Shell V-Power Gasoline will be available early April at Shell forecourts across the country, offering customers a high performance fuel.

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For more information and/or questions, please contact:

Inggita Notosusanto
Phone    : +6221 7592 4700
Fax        : +6221 7592 4688
Email      : inggita.notosusanto@shell.com
Or visit www.shell.co.id

 

About Shell Retail Fuels

Everyday millions of drivers choose Shell at around 43,000 Shell-branded service stations in more than 80 countries.  From the fuels lab, to the racetrack, to the forecourt, we have a team of Shell Passionate Experts who continuously work to create some of the most advanced fuels in the world.