The annual Road Safety Competition continuously generate positive response from the student and has encouraged Shell to broaden the message through internet-based Road Safety Game which aims to cover more elementary school students to access education on traffic discipline and safety.

According to Oscar Kurniawan from Tanoshii Creative – the developer of Shell Road Safety Pop Game or “Road Pop” – he was challenged by Shell to create a game about traffic discipline starting from traffic signs introduction. Unlike most games which merely focusing on intensifying finger skills, the newly developed game will challenge elementary school students’ knowledge about traffic sign in a more interesting method. Currently, the Road Safety Game offers four game levels with three sub-levels for each level, includes traffic signs for elementary school students. The objective of each level is to match at least three icons of traffic signs or driving safety instruments into one line. This game consists of traffic education stages focusing on pedestrians, cyclists, motorcyclists and car drivers. “We strive to combine educative and fun aspects in this game,” Oscar said.

Traffic Director of POLDA Metro Jaya Kombes DR. Chrysnanda Dwilaksana welcomed the Road Safety Game which is purposely provided for elementary school students. “We hope the new game will be a valuable learning tool for children to be knowledgeable about traffic discipline and become the change agent in Indonesia,“ he stated.

Indonesian Police reported that there were 109,038 accidents with 27,441 deaths in 2012. In fact, WHO assessed that the traffic accident in Indonesia has become the third biggest killer after heart disease and TBC. Based on the data of WHO released in 2011, 67% accident victims were those who were at their productive age of 22-50 years old. 1,000 of them were children and teenagers.)*

The “Road Pop” game is accessible at www.amandijalan.com, the website particularly created by Shell Indonesia to provide education on traffic education and safety for the community. “The challenge is to make it attractive as it offers fun and competitive aspects,” Oscar who won Shell LiveWIRE Business Start-Up Awards (BSA) 2012 competition said.