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Press Release

Indonesia to Compete in Shell Eco-marathon Asia 2010

Shell Eco-Marathon (SEM) challenges Indonesian students to develop innovation, imagination and creativity in inventing the technology of future vehicles that can reach the utmost distance, efficient in energy and environmentally friendly.

Eight teams from four universities, namely the University of Indonesia (3 teams), Bandung Institute of Technology (3 teams), Gajah Mada University (1 team), and 10th November Institute of Technology (1 team) will represent Indonesia in the first Shell Eco-Marathon (SEM) Asia competition next year.

As a world-class oil-and-gas company, Shell is known as a responsible company with a strong commitment on environment. Shell strives to respond to the world’s demands for fuel and gas in a secure and sustainable way. SEM is one of Shell’s commitments on environment and the future of young generation, especially towards energy challenges in the future. This educational program will challenge youngsters worldwide to cooperate in teams in exploring transportation solution and energy challenges in present and future time. Youngsters will be challenged to design, build and drive vehicles that can run the farthest distance with the least amount of energy.

Darwin Silalahi, President Director and Country Chairman PT Shell Indonesia said, “At Shell, we do not see Eco-marathon merely as a competition, but more about encouraging and inspiring our young generation to think about energy efficiency and offering a platform for their innovations in a very practical way. We are confident that Indonesian youths will be able to respond to these future challenges. We hope the Shell Eco-marathon can bring positive contribution to our country and the world’s future.”

Dr. Ir. Marzan A. Iskandar, Head of The Agency for Assessment and Application of Technology (BPPT) supports the participation of Indonesian teams to SEM Asia 2010. He said, ”I am happy and proud that Indonesia can participate in the first SEM Asia competition. The program will not only support the competing teams but also motivate engine designers and automotive industry players to develop vehicles that are fuel eficient and environmentally friendly. I hope Indonesian teams could win and their design can be commercialized in the future”

Shell Eco-marathon has been popular in Europe for the last 25 years, following the first SEM in France in 1985. In 2007, Shell brought SEM to the United States and launched the first “Shell Eco-Marathon (SEM) Americas” in California, United States. By 2010, SEM will be in Asia and held for the first time in Sepang International Circuit, Malaysia on July 2010. Malaysia will be the host for the next three years, and SEM Asia will be then rotated to other Asian countries to host.

Currently, the eight Indonesian teams have started to design vehicles for the competition. They are free to choose in designing the vehicle, grouped in the Futuristic Prototype, which prioritizes design that is able to maximize efficiency level, or the Urban Concept, which focuses on design and also able to fulfill real needs for urban transportation users. They are also able to choose from eight kinds of fuel: Shell Unleaded 95 (EU)/Shell Plus 89 (US), Shell Diesel, LPG, Shell Gas to Liquid (100% GTL), Fatty Acid Methyl Ester (100% FAME), Ethanol E100 (100% Etanol), Hydrogen, and Diesel fuel. Participation of the four universities in the competition (UI, ITB, UGM & ITS) is due the long-standing cooperation between PT Shell Indonesia and those universities. 

Meanwhile, the Dean of Engineering Faculty of University of Indonesia, Prof. Dr. Ir. Bambang Sugiarto M.Eng said, “SEM will provide opportunity for Indonesian young generation to compete internationally. “We will try our best to deliver the best results in SEM Asia 2010 and contribute to Indonesia’s reputation.”

Through SEM, Shell wants to accomplish several goals. First is to challenge students around the world to design, build and test vehicles that travel the farthest distance using the least energy. Secondly, to support education, encourage innovation, reinforce conservation and foster the development of leading technology for greater energy efficiency. Third is to be a global forum for current and future leaders who are passionate about finding sustainable solutions to the world's energy challenge. Last but not least, it is a visible demonstration of Shell’s deep commitment to face head-on the growing demand for energy worldwide in a responsible way. It is also an invitation to others to do the same.

Many countries around the world are currently struggling to fulfill their needs of energy to anticipate increasing numbers of vehicles in the next years to come. By 2050, there will be 2 billion vehicles on streets all over the world or double from current numbers, whereas emission has been the main factor for climate change. Therefore, through SEM youngsters are encouraged to help the world in facing future challenges in energy needs. 

For further information about SEM, please click www.shell.com/eco-marathon.

For more information, please contact:

Fathia Syarif
Manager - Media Relations, External Affairs & Communications
PT Shell Indonesia
Phone: +62 21 7592 4700
Fax: +62 21 7592 4679