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Press Release

Young Entrepreneurs Win Awards: Shell LiveWIRE - Business Start-Up Awards (BSA) 2009 (English)

Shell Indonesia awards 10 Shell LiveWIRE – BSA 2009 winners

PT Shell Indonesia awarded young entrepreneurs for proving their ability as best start-up young entrepreneurs at the Shell LiveWIRE Business Start-Up Awards 2009. The awards ceremony was held on Thursday (4/6) in Jakarta, with the attendance of Assistant Deputy for Young Entrepreneur – The State Ministry of Youth and Sports Republic of Indonesia, Drs. H. Sukarno, MM representing the State Minister, Adhyaksa Dault, accompanied by President Director and Country Chairman PT Shell Indonesia, Darwin Silalahi.

Sukarno said Adhyaksa Dault expressed his appreciation to Shell Indonesia for putting efforts in encouraging the young generation to become qualified young entrepreneurs.  “Hopefully, Shell Indonesia will be an inspiration to other institutions through this LiveWIRE Business Start-Up Awards, so that more young people can maximize their potential to participate in developing the country,” he added.

Winners of Shell LiveWIRE BSA 2009 will not only win cash awards of Rp. 20 millions each but will also be eligible for entrepreneurial trainings and media exposure. The 10 winners were selected out of 14 finalists. The juries are amongst the leaders in their fields and were carefully selected from a diversity of professions, such as academics, economists, government, media, and entrepreneurs, as well as from Shell. Sandiaga Uno, Chairman of the Permanent Committee for Small and Medium Enterprises of the Indonesian Chamber of Commerce and Industry (Kadin) is the chief jury.

Sandiaga Uno said, “The finalists presented brilliant and creative business ideas. There were a variety of products with good business potentials as results from their observations. These potential young entrepreneurs deserve support and coaching, to help them develop their business.”

Shell Indonesia relates their efforts to develop entrepreneurial spirits among youths due to high unemployment rate in Indonesia. Based on the data from Central Statistics Agency (BPS), total unemployment in Indonesia in February 2009 has reached 9.26 million people or 8.14% of the total labor force. While this number is lower than February last year of 9.43 million (8.46%) steps to decline unemployment rate should be taken continuously to enforce national economic growth.

Darwin Silalahi said, “It is Shell's commitment to contribute to the community where we have business activities. We want to positively participate in the development of Indonesia’s economy, especially in decreasing the number of unemployment amongst youth.” Furthermore, Silalahi expressed his pleasure of the young people’s enthusiasm towards the program. LiveWIRE’s entrepreneurship workshops were held in 25 regions throughout the country, with more than 3.000 participants, in collaboration with local universities. “This clearly demonstrates the high entrepreneurial spirit amongst young people. This positive spirit should not be dampened due to certain challenges, in which we are able to help by providing support.” he added.

Shell LiveWIRE BSA 2009 qualifying terms are: Entrepreneurship, Business Situation and Business Plan. For the entrepreneurship aspect, winners are judged based on their business ideas, innovations, goals and personal motivation. The business situation aspect includes operational performance including work efficiency, sales and marketing, financial, human resources, technology and intellectual property rights, and for business plan includes long-term plan, strategic plan, as well as business development opportunities.

Shell LiveWIRE BSA 2009 is part of Shell Indonesia's social investment program to reward Indonesian youths for their success in running their business start-up. It is dedicated to the best start-up young entrepreneurs age 18-32 years old that have started and run their business for at least 3 months, and maximum 24 months. Collaborating with Small-Medium Enterprises (UKM) Centre – Faculty of Economy of University of Indonesia. There were more than 300 proposals submitted from Jakarta, Bogor, Depok, Tangerang, Bekasi, Bandung, Central Java and East Java. This is the third time the competition has been held since 2003.


About Shell LiveWIRE

Shell LiveWIRE BSA 2009 is a part of Shell's LiveWIRE program by PT Shell Indonesia since 2003. Other than “Business Start-Up Awards”, Shell LiveWIRE also provides training, business coaching, and discussion to help and inspire youths who are interested in starting-up or developing their businesses.

As part of Shell International social investment program, Shell LiveWIRE has been implemented in in 23 countries and has helped developed more than 2,800 new businesses, as well as creating employment opportunities for 8,900 employees. Since this program was initiated in 1982, it has contributed to 1.3 million youths in growing their businesses and developing their ideas through information, advice and support.

For more information, please contact:

Fathia Syarif
Manager - Media Relations, External Affairs & Communications
PT Shell Indonesia
Phone: +62 21 7592 4700
Fax: +62 21 7592 4679

Ruli Nurlaili
PR Consultant
Phone:+62 21 4246413
Fax:+62 21 4254108