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Press Release

Shell and Mercedes-Benz Collaborate for Best Engine Performance (English)

Shell and Mercedes-Benz in Indonesia celebrates their partnership by introducing the Shell Helix Ultra AB 5W-30, lubricants that are specifically engineered for Mercedes-Benz cars to give the best engine performance and deliver customer satisfaction. Shell Helix Ultra AB 5W-30 is available and sold exclusively in all authorized Mercedes-Benz dealers, through the ISP (Integrated Service Package).

This partnership has also created the Active Service System (ASSYST) technology and has appointed Shell lubricants as the sole supplier for Mercedes-Benz Germany since 2006.  ASSYST customizes the lubricants service interval based on the specific driving environment, and in combination with the full synthetic Shell Helix Ultra AB 5W-30, this technology delivers the ultimate in individualized services for Mercedes-Benz customers.

Hardeep Kirpal-Singh, Marketing Director of Shell Indonesia, said, “We are proud to partner with Mercedes-Benz, and this collaboration signifies Shell’s continuing commitment to grow our business in Indonesia by understanding that our customers require customized high quality products. In introducing the Shell Helix Ultra AB 5W-30 for Mercedes-Benz in Indonesia as our key market, Shell is committed to providing products that have gone through meticulous tests to keep engines clean and can be used in every road condition, climate and various engine conditions.”

Dominic Gronle, Director of After-Sales of Mercedes-Benz, said “Mercedes-Benz is the market leader for premium cars in Indonesia and the world, and this strategic partnership with Shell reinforces our leading position. We are proud to offer our customers in Indonesia who purchase new Mercedes-Benz cars the ISP (Integrated Service Package), which includes a three-year warranty service free with Shell Helix Ultra AB 5W-30 so they can enjoy the highest machine performance without extra cost. We are also working with Shell and certified contractors to manage oil waste in our workshops in supporting the environmental sustainability.”

 
 
About Mercedes-Benz
 
Mercedes-Benz is the number one premium car brand in the world, produced under Daimler AG in Stuttgart, Germany. Mercedes-Benz produces luxury cars with the highest quality in car technology, safety, convenience and design.

Mercedes-Benz has been operating in Indonesia for 38 years since 1970 and is the one and only premium vehicle brand that owns the biggest investment with a 422,000 m2 assembly factory located in Wanaherang – Gunung Putri, a 64,000m2 Customer Service Center in Ciputat-Tangerang and a Sales and Marketing Center in the heart of capital city, Jakarta, with 1,186 employees.

Mercedes-Benz Indonesia has 18 dealership networks across Indonesia that has been running for 32 years.

Mercedes-Benz in Indonesia is the leader of the premium vehicle market. It is always in the No.1 position, which is proven by its continued domination of the market share that always exceeds 60 percent. The customer's satisfaction is its highest commitment, proven by the products’ and the customer service’s quality that continually improves through its programs.

For further information, please go to www.mercedes-benz.co.id

 
 
For more information, please contact:


PT Shell Indonesia
Fathia Syarif, Manager, Media Relations, External Affairs and Communications
Tel: +62 21 7592 4700

Fax: +62 21 7592 4679
Email: fathia.syarif@shell.com

PT. Mercedes-Benz Distribution Indonesia
Mathilda Jeanette, Public Relations
Tel: +62 21 3000 3636

Fax: +62 21 3000 3662
Mobile: +62 8568578394

Email: mathilda.jeanette@daimler.com

Stratcom Indonesia
Ezta Wahyudi/Fajar Putra

Tel: +62 21 7891908
Fax: +62 21 78832179

Email: ezta@stratcom.co.id / fajar@stratcom.co.id