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Shell Helix Wins MURI Award

Pioneer In the Demonstration of Car Engine Lubrication Process Through Crystal Car
Dr. Johari Jalil receiving the award from Deputy Manager MURI, Awan R.

General Manager of Commercial Fuels and Lubricants, PT. Shell Indonesia, Dr. Johari Jalil receiving the award from Deputy Manager MURI, Awan R. The award is given to Shell Helix which won an award from the Indonesian Record Museum (MURI) as the "Pioneer in the Demonstration of Car Engine Lubrication Process through Crystal Car ".

After successfuly showcasing the Crystal Car in the Indonesia International Motor Show (IIMS) 2011 which took place on July 22 until July 31, 2011, Shell through Shell Helix won an award from the Indonesian Record Museum (MURI) as "Pioneer In the Demonstration of Car Engine Lubrication Process Through Crystal Car".

This MURI award was handed over by the Deputy Manager MURI, Awan R. to the General Manager of Commercial Fuels and Lubricants, PT. Shell Indonesia, Dr. Johari Jalil, in Jakarta. MURI award is given to Shell Helix after going through various assessments based on the innovations that Shell made in educating public about the performance of automobile lubricants. Through the Crystal Car, the public can see firsthand how Shell Helix lubricants through its Active Cleansing Technology works to clean and maintain the performance of an engine from the inside. This method is also the first and only method of education in the world.

The Crystal Car is made of acrylic material which modeled after the original components of a car that amounted to more than 2,000 (two thousand) parts and then assembled into one. "Engine" from the Crystal Car was made two times greater than the original engine, so that the public can see clearly how Shell Helix lubricants flow through the bearing to all parts of the engine and keep it clean and protected.

The Crystal car, a transparent car which shows how Shell Helix Active Cleansing Technology works.

The Crystal Car, a transparent car that appears in Shell Helix television commercials which shows how Shell Helix Active Cleansing Technology works to remove dirt and deposits from inside the engine and provide maximum protection, making the engine cleaner and last longer. Shell Helix is a high technology engine lubricant with Active Cleansing Technology that cleans and protects the engine from the inside to provide maximum performance.

"We're proud to get an award from MURI as ‘Pioneer In the Demonstration of Car Engine Lubrication Process Through Crystal Car'. At Shell, we always strive to not only be the one in the forefront in terms of products and technologies but also in finding innovative ways to educate public about the work of lubricants and what factors that needs to be considered." said Dr. Johari Jalil, General Manager of Fuels & Lubricants, PT Shell Indonesia.

Shell Helix is a high technology engine lubricant with Active Cleansing Technology that cleans and protects the engine from the inside to provide  maximum performance. Shell Helix is available in many variants - Shell Helix Ultra, Shell Helix HX7/Diesel, Shell Helix HX5/Diesel and Shell Helix HX3.

For more information on Shell Helix engine lubricants and the Crystal Car, please visit www.shell.com/indonesia or Shell outlets and the nearest Shell’s authorised distributors.

For more information and inquiries, please contact:

Sri Wahyu Endah     
Media Relations Manager  
Shell Indonesia       
Phone: +62 21 7592 4700     
Fax: +62 21 7592 4679     
Email: sri.endah@shell.com     


Vanda Laura
Brand & Communications Marketing Manager - Lubricants
Shell Indonesia
Phone: +62 21 7592 4700
Fax: +62 21 7592 4679
Email: vanda.laura@shell.com