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Developing Road Safety Awareness, Shell Indonesia Holds ”Shell Road Safety Competition 2011”

475 elementary school students from five areas in DKI Jakarta participate in the competition representing 25 Elementary Schools.

Four Hundred Seventy Five (475) elementary school students of the 4th, 5th and 6th grade from 25 schools in DKI Jakarta, participated in Shell Road Safety Competition 2011 held by PT Shell Indonesia at Saka Bhayangkara Traffic Park, Cibubur, East Jakarta.  The event was opened by Deputy Director for Traffic of Metro Jaya Regional Police Force Adjunct Senior Police Commissionaire Drs. Wahyono, MH and witnessed by  General Manager Communications and External Affairs PT Shell Indonesia Budiman Moerdijat and Head of East Jakarta Education Office of Abdul Rasyid.

The Deputy Director for Traffic of Metro Jaya Regional Police Force AKBP Drs. Wahyono, MH in his opening remarks expressed the Police’s support and appreciation toward Shell for its annual Shell Road Safety Competition. “By having early exposure to road disciplines, children can hopefully remind their parents on the importance of road safety. In addition, this program may also introduce children to the role and responsibilities of road users as well as traffic police officers,” Wahyono added.

General Manager of Communications and External Affairs PT Shell Indonesia Budiman Moerdijat in his remarks stated that Shell Road Safety Competition is a contribution from PT Shell Indonesia in assisting the Government to build safety and order for road users. “Road safety education needs to be introduced since early years to nurture children as agents of change for today and tomorrow. Through this activity, we expect the children to fully understand traffic signs and regulations, and to be able to implement in their daily lives. ”Shell Road Safety Competition is aligned with Indonesia’s participation in the UN Decade of Action on Road Safety (from 2011 – 2020) under the theme “Together We Save the Nations’ Children” launched by Vice President Boediono on 20 June 2011.

Meanwhile the Head of East Jakarta Education office Abdul Rasyid said, “Developing  road safety culture is our responsibility. As educators, we are responsible for preparing a better future. The activity that we do today is very noble as we are preparing the next generation to a better and culturally advanced future. We are shaping the civilization.”

Sharpening the Knowledge on Road Safety

As one of the Shell Indonesia social investment programs , Shell Road Safety Competition 2011 aims to motivate students in elementary schools to develop their knowledge and to gain their skills in road safety. During this competition, students are expected to demonstrate their abilities in following traffic regulations in a miniature of almost-real traffic situation at Saka Bhayangkara Traffic Park. The competition consists of five exciting programs for elementary school students; Safety Bike riding, Road Safety Drawing, Story Telling, Theatre-Role Playing and Jingle competitions.

Shell Road Safety Competition has been held annually by PT Shell Indonesia since 2009. Aside from the competition, Shell Indonesia has also conducted ”Think Safety, Act Safely” road safety training since 2008. As yet, over 3,000 students from 33 elementary schools in DKI Jakarta have participated in the training. Shell also equips elementary teachers with sets of fun teaching methods for road safety socialization to students under its Training of Trainers (ToT) program and this program has benefitted 238 teachers.

Road safety education has become one of Shell social investment activities. In some countries Shell has long standing experience in road safety program such as in Singapore and Malaysia. In Singapore, Shell Traffic Games was first introduced in 1958, involving around 65,000 elementary school students annually and, road safety and defensive driving have been integrated as required curriculum at schools. In Malaysia, since first established in 1957, Shell Traffic Games has been participated by around 40,000 Malaysian students annually.

For further information, please visit the following address:
www.shell.com/indonesia or www.amandijalan.com

For further information, photos, or interview appointment, please contact:

Sri Wahyu Endah
Media Relations Manager
PT Shell Indonesia
Phone: +62 21 7592 4700
Fax: +62 21 7592 4679