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Moving forward together

Our Brand

  • One of the most instantly recognized brands in the world
  • More than 45,000 service stations in more than 90 countries
  • A Health, Safety, Security & Environment leader

Our Fuels and Lubricants

  • World leader in Premium fuels – cutting-edge fuel technologies developed with Ferrari
  • World leader in sales of branded lubricants – Shell Helix, Shell Advance and Shell Rimula

Our Marketing & Customer Service

  • World-class convenience store offer - As Shell Retailer you will also be operating the Circle K Store
  • Best-in-class in customer service and operations excellence

Our Support Team

  • Shell employees share a passion to offer the best products and services – from service to consumers, improved payment options, supply reliability, to the fuels itself! 

Shell and the Retailers strive to deliver a consistent Customer Value Proposition (CVP) and leverage the Shell brand to its full extent.

Our Vision is to be the Best Fuels Retailer in the World!

Own your Shell SPBU business

Run your business with one of the world’s leading brands and find the opportunity to operate multiple existing Shell retail facilities grouped together to form a cluster.

A Cluster can range from 2 to 6 locations or even more depending on your capability and availability in the future.

Shell’s new retail business opportunity provides many benefits to a potential Retailer:

  1. Shell’s proven operating system, training and best practices from over 45,000 retail network worldwide.
  2. Attractive return-on-investment potential. No fixed assets to acquire and major maintenance covered by Shell.
  3. Low-risk and predictable cash flow operating model
  4. Opportunity to expand your Retail business portfolio with selected partners.
  5. Business support by a world class team including Shell's Territory Manager as consultants in conducting the business

The Cluster Retailer

As a Shell Retailer, you could maximise your potential to become Cluster Retailer. You may review the requirements below to ensure a successful match!

Business Investment

The investment required includes:

  1. Bank Guarantee

  2. Initial Training Fee
  3. Operating Capital

  4. Selected retail business portfolio e.g. Convenience Retailing, Lube Bay, Food-to-Go

A referral to a financial institution that understands the Shell Retailer program is available as part of the application process.

Your business investment will depend on the number of sites in the Cluster and vary based on site characteristics and geographical location.

Business Experience*

  • Minimum of 5 years in a front-line management role in the Retail or Service industry with Profit & Loss responsibilities
  • Management experience with multiple units or direct supervision of 15 employees or more would be considered a strong asset

* Candidate and/or their designated Operator(s) can fulfill the above criteria.

Personal Business Profile

  1. Committed to safety at all levels
  2. Strong leadership and management skills. Builds high performing culture through effective delegationa and team development.

  3. Passionate about Customer Service and fulfilling customer needs

  4. Demonstrates entrepreneurial flair and financial acumen.

  5. Ability to use Microsoft Office and IT literate.
  6. Fluent in Bahasa Indonesia and very good command of English

Please note: Ownership of other non-competing businesses is allowed

If you are interested in working with us becoming a Shell Retailer, send us your CV and we will be in touch  with you to go through the application and selection processes.

If you have the background skills required, we will invite you to meet with us and discuss the details in person. This will be your opportunity to raise more questions and receive more information to have better understanding of the Retailer program.

Please send your CV to the e-mail address: bisnis-spbu@shell.com (appreciate if the size of the email does not exceed 500KB). Alternatively, you could send your CV by mail to PO Box 9009, JKS 12000.

Where are we looking?

Shell is the largest Fuel Retailer in the world, with around 44,000 service stations serving millions customers a day. Shell Indonesia has been rapidly expanding the Network of service stations, and currently looking for suitable plots in several cities for lease/purchase, with below requirements.

Read about Where are we looking