Title: Shell fuels
Duration: 2mins 11 seconds
As a young girl builds her own car for a race for better fuel efficiency, we draw a parallel with Shell’s tireless work to make more efficien fuels.
This story takes place featuring a number of teams and stories of people from around the world preparing their cars for similar races.
Magnificent machines Transcript
[Background music plays]
Thoughtful, peaceful and positive music plays
We open on a young teenage girl (17-19 years-old) a South-East Asian City leaving her flat at dawn on her journey to school. We hear her front door shut and a dog barking in the distance. We then cut to her on the school bus, drawing intricate and scientific diagrams.
It then cuts to her opening up a mechanics workshop, turning on the lights to reveal a vast amount of tools and a chalk board with more scientific diagrams on. She picks up a screwdriver and begins to tinker with an engine. We cut to a shot of her, where time as passed as it is now light outside.
Her friends arrive at the workshop and she greets them happily. They all begin to help in the work shop.
The shot move to different classrooms from around the world where we see groups of teenagers enthusiastically debating car diagrams.
We go straight back to the girl returning to her flat late at night and then to her sitting eating dinner whilst working on her laptop, the shot moves to her fast asleep in bed.
We then move to the next day where she is back in the work shop working hard on the car with her team. We interchange between her team and other teams from across the world working on their cars as they all begin to take shape.
Back to a close up of our hero girl, working with two wires, that are sparking as she makes them touch.
“Imagine a vehicle that could go further than any other”
We switch to other teams again and then back to the hero girl who manages to get engine chain moving and we then see the other teams around the world smiling at the results of their hard work
We move back to our hero girl studying late in to the night then back into the workshop where we can see their car coming to life. We then jump to the team sanding the shell of the car outside the studio.
“Some say it can’t be done”
We wiz through scenes from all the teams, putting wheels on, painting their cars on a scenic roof top at night… the final preparation of their cars.
We jump back to our hero girl asleep at her desk until we jump to the momentous moment in which they have the car running.
“But I say it can”
We see her joyfully driving the car down a street whilst younger kids chase on behind her. We then cut to her back at her flat looking thoughtfully out from her balcony. We can see herself prepping for race day. The day has finally come. We cut to her walking defiantly in her racing gear with her team behind her. We see the other teams prepping too..
“Even on the fuels that we use today”
Then we see her car being fuelled carefully with a Shel branded container. The race begins and we see all the beautifully coloured cars smoothly glide around the track. Moving from shots of all the cars to close ups of our hero girl driving – we get a real sense of the race. It turns into night time and we see our hero girl smiling as she comes to a stop. Getting out of the car her team mates gather around her and celebrate.
We cut to a Shell Forecourt where we see all the cars from the race glide on to the Forecourt.
Efficiency matters (on-screen copy)
Shell vo: wherever your journey takes you, go with our new fuels designed for effeciency
The Shell Fuels logo zooms toward us.
Shell Fuels Logo (on-screen copy)
As this colourful mix of cars drive off on their journeys, the words GO WELL slide onto screen.
Light shimmers dynamically across our end-line to reveal the Shell Pecten.
Shell Pecten and GO WELL (on-screen copy)
The Voice of Shell