Shell & Midi Utama Indonesia Inaugurate Shell Motor Express
Dec 20, 2011
The First Dedicated Fuel Retail Outlet for Motorcycle in Indonesia. An Innovation to Answer the Needs of Domestic Market
Cikupa, Tangerang 20 December 2011 - PT. Shell Indonesia and PT Midi Utama Indonesia, Tbk (owner of Alfamidi outlet network) formally inaugurate today Dec 20th the operation of Shell Motor Express, the first gas station dedicated for motorcycles in Alfamidi site at Cikupa, Tangerang.
This motorcycle gas station is a pilot project developed in response to the Government’s idea to provide a dedicated refuelling service for motorcycles. Shell Motor Express is purposely built to serve motorcycles which are the largest and fastest growing segment in the domestic motor vehicle industry. Data from the Central Bureau of Statistics (BPS) in 2009 stated that the number of motor vehicles in Indonesia reached 70.714.569 with 52.433.132 among them motorcycles.
The Minister of Energy and Mineral Resources Jero Wacik in his written speech said, “The motor cycles’ gas station initiated by PT Shell Indonesia is in line with the Government’s plan that wants a dedicated gas station for motorcycles. This devoted gas station for motor cycles will also be able to grow more small and medium enterprises because the investment required is much smaller than the standard retail outlets. In the end, this kind of effort will be able to support the Government-development oriented programs on 4 pillars namely: pro-growth, pro-job, pro-poor and pro-environment.”
With the operation of this station, motorcyclists should experience more comfort, safety, as well as time-efficiency since they will not have to queue along with four-wheel vehicles and trucks.
"Shell Motor Express is the first innovation of its kind in the gas station business in Indonesia and for Shell globally. It is also an example of government and private partnership in creating a precise solution to answer the local challenges. By exclusively serving motorcyclists, we wish to support the Government's policy for the well-targeted use of subsidized fuel," said President Director and Country Chairman Shell Indonesia Darwin Silalahi in his speech at the inauguration of Shell Motor Express.
Shell Motor Express is the first Shell retail station to apply Shell's DO (Dealer-Owned) business model, thereby encouraging the advancement of small and medium enterprises (SME). Built on 479 square meters of PT. Midi Utama Indonesia’s 1227 m2 property in Cikupa, Shell Motor Express facility is supported by a dispenser, 4 nozzles and 2 storage tanks with 30 kilo litres capacity to ensure that this gas station has a sufficient stock of quality fuel for motorcyclists.
Meanwhile, President Director of Midi Utama Indonesia Rullyanto, in his speech said, "We are delighted to work with Shell which is one of the largest multinational companies in the world in oil and gas. Shell Motor Express provides an opportunity for our franchisees who are small medium entrepreneurs to invest in the fuels retailing business. With a total of over 300 Alfamidi outlets, we hope that this kind of fuel-station business will enable us to penetrate more markets in larger areas."
Emphasizing the importance of partnerships in building a business model of Shell Motor Express, President Director and Country Chairman Shell Indonesia Darwin Silalahi viewed that both Shell and Alfamidi will potentially achieve optimum synergy by capitalizing on the unique power of each brand.
For additional information, please contact:
Sri Wahyu Endah
Media Relations Manager
Phone: +62 21 7592 4700
Fax: +62 21 7592 4679
Corporate Secretary Director
PT Midi Utama Indonesia Tbk
Phone : +62 21 5543554
Fax : +62 21 5549505
Email : firstname.lastname@example.org