Shell Road Safety Competition 2013

PT Shell Indonesia officially kicked off “Shell Road Safety Competition (RSC) 2013" today (12/18). 450 students, 4th to 6th grade from 25 selected elementary schools in five areas of DKI Jakarta took part in traffic education competition which was held at Saka Bhayangkara Traffic Park at Bumi Perkemahan Cibubur. Shell Indonesia also launched a web-based game, Shell Road Safety Pop Game or “Road Pop”, which offers education on traffic signs for elementary school students. The opening of RSC 2013 as well as the game launch were officiated by President Director & Country Chairman of PT Shell Indonesia Darwin Silalahi, witnessed by Traffic Director of POLDA Metro Jaya Kombes DR. Chrysnanda Dwilaksana.

Darwin Silalahi expressed that Shell Road Safety Competition reflects the company’s commitment to assist the government in bringing traffic safety. This annual event held in Indonesia since 2009 which aims to educate children since the early age, hence they will be able to understand the traffic signs and implement the traffic discipline in their daily life. “Shell has a very strong safety culture in which our employees are fully aware about it and implement safety first principle, including safety action on the road. We believe the traffic discipline is mandatory and the key for people safety,” said President Director of Shell Indonesia.

The annual Road Safety Competition continuously generate positive response from the student and has encouraged Shell to broaden the message through internet-based Road Safety Game which aims to cover more elementary school students to access education on traffic discipline and safety.

According to Oscar Kurniawan from Tanoshii Creative – the developer of Shell Road Safety Pop Game or “Road Pop” – he was challenged by Shell to create a game about traffic discipline starting from traffic signs introduction. Unlike most games which merely focusing on intensifying finger skills, the newly developed game will challenge elementary school students’ knowledge about traffic sign in a more interesting method. Currently, the Road Safety Game offers four game levels with three sub-levels for each level, includes traffic signs for elementary school students. The objective of each level is to match at least three icons of traffic signs or driving safety instruments into one line. This game consists of traffic education stages focusing on pedestrians, cyclists, motorcyclists and car drivers. “We strive to combine educative and fun aspects in this game,” Oscar said.

Traffic Director of POLDA Metro Jaya Kombes DR. Chrysnanda Dwilaksana welcomed the Road Safety Game which is purposely provided for elementary school students. “We hope the new game will be a valuable learning tool for children to be knowledgeable about traffic discipline and become the change agent in Indonesia,“ he stated.

Indonesian Police reported that there were 109,038 accidents with 27,441 deaths in 2012. In fact, WHO assessed that the traffic accident in Indonesia has become the third biggest killer after heart disease and TBC. Based on the data of WHO released in 2011, 67% accident victims were those who were at their productive age of 22-50 years old. 1,000 of them were children and teenagers.)*

The “Road Pop” game is accessible at www.amandijalan.com, the website particularly created by Shell Indonesia to provide education on traffic education and safety for the community. “The challenge is to make it attractive as it offers fun and competitive aspects,” Oscar who won Shell LiveWIRE Business Start-Up Awards (BSA) 2012 competition said.

Shell Road Safety Competition

Shell Road Safety Competition (RSC) program is one of Shell Indonesia’s social investment programs which aim to motivate the elementary school students to challenge their knowledge and skill about traffic regulation. In this competition, students compete to demonstrate their awareness of traffic rules at Saka Bhayangkara Traffic Park. This competition consists of various games, such as bike trial, trash can colouring, jingle writing and singing contest in addition to presentation about safety traffic.

Shell RSC event has been held by Shell Indonesia since 2009. Education on traffic also has become Shell’s social investment priority in some countries other than Indonesia, such as Malaysia and Singapore which have held Shell Traffic Game since years ago.

The 33rd Shell Traffic Game 2013 was held last August in Singapore, involving pre-school students as well as elementary school students. They have the opportunity to learn about traffic safety through the new online game, called “Traffic Guardian” which was created by the team comprising of nine students from Nanyang Polytechnic. Shell Traffic Game has been held since 1958 and aim to educate children about the importance of traffic safety through interactive and fun environment.   

For further information on Shell RSC, please visit our website at:  

www.shell.co.id or www.amandijalan.com

For further information, photos or interview, please contact:

Inggita Notosusanto

Country Communications Manager

PT Shell Indonesia

Phone: +62 21 7592 4700

Fax: +62 21 7592 4679

www.shell.co.id

)* “Traffic Accident Becomes the Third Biggest Killer.” Source from www.bin.go.id