Shell Indonesia launches Shell ClubSmart exclusively for motorbike riders
Sep 17, 2014
Shell motorbike customers can now earn accident insurance, discounts on fuel purchases, and other benefits
Shell Indonesia has officially launched the Shell ClubSmart program exclusively dedicated to motorbike riders. Shell ClubSmart is Shell customer loyalty program that enables Shell motorbike riders to earn points for every fuel purchase. The points can then be redeemed for discounts on fuel purchases, and other attractive benefits. By being a Shell ClubSmart members, Shell loyal motorbike riders will be also covered by accident insurance. As a preliminary step, the program was introduced in Shell’s retail network in Jabodetabek and was kicked off on mid of July this year.
“We are very pleased with the enthusiasm and positive responses we’ve received since introducing Shell ClubSmart. To date, approximately 60,000 motor bikers have registered and officially become members of Shell Indonesia’s customer loyalty program," said Sammy de Guzman, General Manager of Retail Shell Indonesia.
“Given the large number of motorbike riders in Indonesia and the fact that 60% of Shell Indonesia customers ride motorbikes, Shell ClubSmart was introduced to meet their needs. It is our appreciation to our customers, the motorbike riders," he added.
Motorbike riders can obtain a Shell ClubSmart card by filling out the registration form and purchasing at least two litres of fuel at any participating Shell stations. Upon registering and after the data has been recorded in Shell Indonesia’s customer data system, applicants will receive 30 points free of charge. Card holders will earn points based on the amount of fuel they purchase. Every litre of Shell Super earns one point, and every litre of Shell V-Power earns two points.
Shell ClubSmart members are entitled to redeem points for discounts on fuel purchases. For instance, 90 points can be redeemed for Rp. 5.000,- and 150 points can be redeemed for Rp. 10.000,-. Discounts of up to 15% on product purchases can also be obtained in participating merchants such as Pane Del Giorno for bakery purchases and Nawilis Motor Service for motorbike service and lubricant purchases.
Shell ClubSmart members are also entitled to receive accident insurance from Adira by making three fuel purchases within 30 days, with a minimum purchase of two litres of fuel at participating Shell stations. Accident insurance is valid up to one year. By having accident insurance, ClubSmart members will receive cash benefit if they have life death or permanent disability due to road accident when riding motorbike. To file the insurance claim, members must be eligible and meet all requirements including the provision of related documents, in addition to an active ClubSmart membership status. ClubSmart membership is active when ClubSmart members make a fuel purchase of at least one litre within 30 days at participating Shell stations and that the purchase has been recorded in the Shell ClubSmart membership system. Claims must be filed no later than 30 days from the date of the accident. To file the accident insurance claim, Shell ClubSmart members can contact Adira Care at 500-456.
Other benefits will be offered on a regular basis to Shell ClubSmart members. For more information about Shell ClubSmart, customers can contact customer service at 0804-1801-050 or visit www.ShellSmartID.com.
About Shell Retail Fuels
Everyday millions of drivers choose Shell at around 43,000 Shell-branded service stations in more than 80 countries including Indonesia. From the fuels lab, to the racetrack, to the forecourt, we have a team of Shell Passionate Experts who continuously work to create some of the most advanced fuels in the world.
About Shell Indonesia
Shell Indonesia has approximately 300 employees working in the business field of consumer gas stations, lubricants (automotive, industrial, and transportation), marine, fuel for business and industrial sectors, and bitumen. In the upstream sector, Shell Indonesia is the Inpex strategic partner, Masela PSC operator, which covers the Abadi gas field.