Shell introduces a revolution in motor oil: Shell Helix Ultra with Shell Pureplus Technology
Oct 15, 2014
Shell launches Shell Helix Ultra, a new generation of lubricants with Shell PurePlus Technology which features a base oil designed from natural gas
Shell Indonesia today officially announced the launch of a next generation motor oil, Shell Helix Ultra with Shell PurePlus Technology, the company’s most advanced motor oil ever, featuring a base oil designed from natural gas. The launch was officiated by Director/GM Lubricants & Commercial Fuels PT Shell Indonesia DR Johari Jalil, with GM Marketing Shell Lubricants Indonesia Dian Andyasuri, Shell Helix Global Brand Manager Alexander Ip, and Lubricants Technology Manager, Shell Global, Leo Kin Mun on Wednesday (15/10) in Djakarta Theater XXI, Jakarta.
Johari said, “Shell Helix Ultra with PurePlus Technology represents a huge step forward. The way motor oils are produced has not changed for decades and now, we have unveiled a new motor oil that surpasses our previous lubricant technology, which is why we are confident when we say that no other engine oil keeps your engine closer to factory clean. Shell Helix Ultra with revolutionary PurePlus Technology harnesses the power of gas to produce the next generation motor oils, bringing together over 40 years of research and development by Shell scientists in collaboration with Ferrari.”
Leo Kin Mun added that Shell PurePlus Technology allows Shell to design the molecules that go into the motor oil, using chemical engineering to manufacture long chains of carbon molecules that are the ideal starting point to create pure, clean base oils. Because the base oil has been produced from natural gas at a molecular level it is a significantly more stable product than conventional base oils, which gives the finished motor oil lower volatility and better low-temperature flow properties. Shell PurePlus Technology base oils have consistently lower viscosity at cold temperatures (-25 to -40C) so they start lubricating your engine straight away from a cold start. These properties translate into important performance benefits for the engine, including improved cleaning, wear protection, and fuel economy.
At the same occasion, Dian Andyasuri explains that Shell Helix Ultra with PurePlus Technology is designed to meet the needs of the latest engines. The range combines Shell PurePlus Technology with Active Cleansing Technology (ACT) to deliver higher levels of protection against build-up of engine deposits and unsurpassed sludge protection. The product also provides superior wear and corrosion protection which can help to extend engine life and reduce maintenance costs. Fuel economy benefits vary with viscosity grade, but certain products within the Shell Helix Ultra with PurePlus Technology range can deliver an improvement of up to 3% in fuel economy. All these advantages of Shell Helix Ultra with PurePlus Technology help engines to keep its factory condition, and owners will get the brand-new car driving sensation.
Shell Helix Ultra with PurePlus Technology meets the most modern industry specifications and has received approvals from leading vehicle and engine manufacturers across the world such as Ferrari, and it is the recommended lubricants to be used for all brand-new Ferraris rolled out of the factory. Scuderia Ferrari even uses Shell Helix Ultra for its race cars for the F1 2014 season.
At the moment, Shell PurePlus Technology base oils are produced at the Pearl GTL plant in Qatar; a partnership between Shell and Qatar Petroleum. This facility is the world’s largest gas-to-liquids facility, and can produce approximately one million tonnes of base oils per year.
Shell Runs “Shell Helix Ultra 10K Race”
To further introduce the New Shell Helix Ultra with PurePlus Technology, Shell will conduct series of event in several big cities in Indonesia such as Jakarta, Bandung, Medan and Surabaya. One of the major event which will take place is the Shell Helix Ultra 10K Race, a 5K and 10K night running event conducted with an automotive twist. This race will be conducted twice; on November 8, 2014 at BSD Green Office Park, BSD City Tangerang Selatan and on November 15, 2014 at Lapangan Kodam Surabaya.
Shell Lubricants Brand and Marketing Communication Manager Edward Satrio said that this race will be participated by approximately 3,000 runners. This event will be presented in a fun way and the participants will be invited to experience the human-automotive connection and find out how this PurePlus Technology is working in Shell Helix Ultra lubricants along with its result.
About Shell Lubricants
Shell sells a wide variety of lubricants to meet customer needs across a range of applications. These include consumer motoring, heavy-duty transport, mining, power generation and general engineering. Shell’s portfolio of lubricant brands includes Shell Helix, Pennzoil, Quaker State, Shell Rotella, Shell Tellus and Shell Rimula. We are active across the full lubricant supply chain. We manufacture base oils in eight plants, blend base oils with additives to make lubricants in over 50 plants, distribute, market and sell lubricants in over 100 countries.
We also provide technical and business support to customers. We offer lubricant-related services in addition to our product range. These include: Shell LubeMatch –the market leading product on-line recommendation tool, Shell LubeAdvisor - helps customers to select the right lubricant through highly trained Shell technical staff as well as online tools, and Shell LubeAnalyst - an early warning system that enables customers to monitor the condition of their equipment and lubricant, helping to save money on maintenance and avoid potential lost business through equipment failure.
Shell’s world-class technology works to deliver value to our customers. Innovation, product application and technical collaboration are at the heart of Shell lubricants. We have lubricants research centres in China, Germany, Japan (in a joint venture with Showa Shell), and the USA. We invest significantly in technology and work closely with our customers to develop innovative lubricants. We have a patent portfolio with 150 + patent series for lubricants, base oils and greases; more than 200 scientists and lubricants engineers dedicated to lubricants research and development.
Customer benefits include lower maintenance costs, longer equipment life and reduced energy consumption. One of the ways we push the boundaries of lubricant technology is by working closely with top motor racing teams such as Scuderia Ferrari. These technical partnerships enable us to expand our knowledge of lubrication science and transfer cutting-edge technology from the racetrack to our commercial products.