Shell Lubricants, one of world’s leading lubricant producers and patent-holder of Shell PurePlus Technology officially launches the new motorcycle oil Shell Advance Ultra with PurePlus Technology today (11/06). Shell Indonesia GM of Lubricants & Commercial Fuels Dr Johari Jalil accompanied by Helix & Advance Brand Manager Edward Satrio launch this new natural gas-based oil at Foundry 8, South Jakarta.
Dr Johari Jalil said, “We are proud to launch the new Shell Advance Ultra with PurePlus Technology, revolutionary motorcycle oil and a great testament of Shell’s ‘track-to-road’ philosophy. We put a big investment in our research and development, making us a leading company in innovation and technology front. These research findings are transferred into a product for everyday use on the road. Shell Advance Ultra with PurePlus Technology will improve biker’s riding experience in Indonesia, given the varied geographical and climatic conditions in the country.”
Edward Satrio added “The number of big capacity motorcycle engine is growing in Indonesia. We believe Shell Advance Ultra with PurePlus Technology will meet the needs of today’s motorcycle engine in Indonesia.” Shell Advance Ultra with PurePlus Technology offers three superior features – maintain a maximum motorcycle engine performance, increase fuel efficiency and prolong the oil change interval.
Shell Lubricants also engaged 10 bikers from various communities in Jakarta to participate in the “Shell Advance Ultra Mles” touring to test Shell Advance’ new oil superiorities. The bikers were riding various motorcycles and having completed 2,563-kilometer road tracks for two weeks from Jakarta to Bandung, Purwokerto, Yogyakarta, Malang, Banyuwangi, Surabaya, Semarang, and then returned back to Jakarta. The touring was held on April 11-24, 2015 and aimed to get initial response from bikers on their riding experience with Shell Advance new oil, recognizingits superiorities and benefits to the engine.
The bikers generally expressed satisfactory riding experience with their motorcycles using Shell Advance Ultra with PurePlus Technology. Agus Widodo (Achonk) from Family Rider Inkopad (FRI) community said “It was comfortable to ride a motorcycle powered with Shell Oil on hilly roads. The transmission shifting was also smooth and easy despite the rpm condition. The power was even greater on straight roads.” Meanwhile, Ibrahim Husein (Baim) from Jakarta Vixion Club (JVC) said “The power is awesome. It remained powerful on hilly and curvy roads without transmission shifting.” Similar comment was expressed by the Chairwoman of Inuk Blazer Ladies Bikers Club (IBLBC) Inuk. She said, “Shell oil definitely boosted the power and acceleration.”
Shell Lubricants Technical Advisor Indonesia Shofwatuzzaki (Zaki) said the test on engine power, measurement of oil residue and fuel consumption had confirmed riders’ perception about the superiorities of this new Shell Advance Ultra. “Dyno test indicated a stable engine performance in the beginning of the tour and even after taking a distance of 2,500 kilometers. Moreover, oil volatility in motorcycles with this new Shell Advance was generally lower than other motorcycles powered by non-Shell Advance oils. Motorcycles with Shell Advance Ultra also consumed less fuel. Those facts indicate better lubrication by the new Shell Advance Ultra,” Zaki said.
As part of the launch series, Shell Lubricants will conduct Shell Advance Ultra Zone. This event will serve as the gathering platform for Shell Lubricants and loyal consumers and customers of Shell Advance. Yogya will be the first place to hold ‘Shell Advance Ultra Zone – Yogyakarta Bike Day” on June 13, 2015. There will be various activities in this event, including Padusan Motor (Motorcycle Cleansing), Motorcycle Bazaar, CLEANnPROUD Modification Contest, Riding Competition and Engine Power Test. Surabaya and Jakarta will further host this event.
About Shell Lubricants
Shell sells a wide variety of lubricants to meet customer needs across a range of applications. These include consumer motoring, heavy-duty transport, mining, power generation and general engineering. Shell’s portfolio of lubricant brands includes Shell Helix, Pennzoil, Quaker State, Shell Rotella, Shell Tellus and Shell Rimula. Shell is active across the full lubricant supply chain. Shell manufactures base oils in eight plants, blend base oils with additives to make lubricants in over 50 plants, distribute market and sell lubricants in over 100 countries.
Shell also provides technical and business support to customers. Shell offers lubricant-related services in addition to our product range. These include: Shell LubeMatch –the market leading product on-line recommendation tool, Shell LubeAdvisor - helps customers to select the right lubricant through highly trained Shell technical staff as well as online tools, and Shell LubeAnalyst - an early warning system that enables customers to monitor the condition of their equipment and lubricant, helping to save money on maintenance and avoid potential lost business through equipment failure.
Shell’s world-class technology works to deliver value to our customers. Innovation, product application and technical collaboration are at the heart of Shell lubricants. Shell has lubricants research centers in Germany, Japan (in a joint venture with Showa Shell), England and the USA. Shell invests significantly in technology and work closely with customers to develop innovative lubricants. Shell has a patent portfolio with 150 + patent series for lubricants, base oils and greases; more than 200 scientists and lubricants engineers dedicated to lubricants research and development.
Customer benefits include lower maintenance costs, longer equipment life and reduced energy consumption. One of the ways we push the boundaries of lubricant technology is by working closely with top motor racing teams such as Scuderia Ferrari. These technical partnerships enable us to expand our knowledge of lubrication science and transfer cutting-edge technology from the racetrack to our commercial products.
About Shell Motorcycle Oils
Shell has embarked technical partnership with Ducati in World Superbike Championship since 1999. The technical partnership between Ducati and Shell became the basis for Shell in developing oil products currently used by bikers around the world. MotoGP provides the ultimate test bed for Shell Lubricants motorcycle oils development currently used by bikers around the world. Shell Advance Ultra with PurePlus Technology is one of motorcycle oil which has already passed the test in this track before being produced and used by bikers around the world.
Shell Advance Ultra with PurePlus Technology has also powered motorcycle engines in Shell Advance Asia Talent Cup (ATC). Shell serves as principal partner of Shell Advance Asia Talent Cup by providing Shell Advance 4T Ultra with PurePlus Technology motorcycle engine oil and Shell V-Power fuel to all series in this competition, including test drive. Twenty two young riders of seven countries passing the pre-selection process at Sepang International Circuit take part in Shell Advance ATC 2015. Two of them are from Indonesia – Gerry Salim (East Java) and Andi Izdihar (Sulawesi).