Shell Bitumen has been named the winner of the 2015 Global Road Achievement Awards (GRAA) by the International Road Federation (IRF) in the research category for its bitumen odour-neutralising product, Shell Bitufresh. The selection was made by an independent, international panel of judges with expertise across major road and highway disciplines.
“It is a great honour for all of us at Shell Bitumen to be recognised by a world renowned industry body like the IRF. Shell Bitufresh is just one of over 40 patented technologies we have developed throughout our 90 plus years in the bitumen business,” said John Read, Shell’s General Manager for Bitumen Technology.
Shell Bitufresh is a bitumen additive that has been specially formulated to reduce the odour of bitumen, helping to improve working conditions for workers and to reduce odour nuisance for neighbouring local residents. Unlike other products that simply mask the odour of bitumen, Shell Bitufresh actually works by reacting with the source of the smell to neutralise the odours.
Shell Bitufresh is specially formulated:
- to reduce bitumen odours for a period of at least two weeks
- for no impact on bitumen performance
- to work across all bitumen grades including polymer modified bitumen and oxidised grades
Shell Bitufresh is currently available in 17 markets around the world.
Notes to Editors
- Shell has been innovating in the bitumen business since 1920 and currently has 49 active patents linked to bitumen and asphalt.
- Shell operates one of the world’s largest bitumen-dedicated research and development centres in Bangalore, India.
- Shell is a leader in bitumen technology, and recently published the “Shell Bitumen Handbook, Sixth Edition”, which covers the latest topics in bitumen technology and application.
- Shell Bitumen operates a network of Regional Technical Centres located in key regions (Beijing, China, Strasbourg, France, and Bangkok, Thailand).
- Shell is the world’s largest bitumen marketer, and delivers enough bitumen to pave a one-lane kilometre road every four minutes.
- Shell Bitumen also offers its customers fixed price risk management services, giving contractors greater price stability, enabling them to plan project budgets more accurately.
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