Shell Introduces “Jam Jar” Technology to Ensure Lubricant Product’s Originality
Oct 18, 2017
Jakarta - As part of our efforts to address counterfeited lubricants products in the market, Shell Helix, introduces “Jam Jar” technology, the new innovative seal technology exclusive from Shell. The seal features QR codes on the second layer that can be scanned and are connected to Shell Anti-Counterfeit System server.
“Apart from electronic and garment products, we recognize that automotive products including spare parts and lubricants are some of the most counterfeited products in the market. We are aware of the situation hence here we present the Jam Jar, our latest technology on our lubricant products’ sealing. We are committed to provide the best products for our customers and we will continue to bring innovations to ensure our customers get the best of our products.,” said Dian Andyasuri, Director of Lubricants of Shell Indonesia.
Masyarakat Indonesia Anti Pemalsuan (MIAP) supports Shell Indonesia’s initiative in anticipating the distribution of counterfeited lubricants. Justisiari P. Kusumah, Chairman of MIAP says, “One of the factors contributing to the widely-available counterfeited products is the high vehicle ownership. It is then important for lubricants manufacturer to help its customers in identifying the original lubricants products as this will impact customer’s satisfaction towards the products.”
The government of the Republic of Indonesia also seriously deals with this issue by issuing Law No. 20 of 2016, allowing counterfeit product producers, not consumers, to be sentenced to a five-year prison and be ordered to pay one billion in fines. Meanwhile, Article 480 of the Indonesian Criminal Code (KUHP) concerning on the act of fencing will sentence counterfeit product consumers to a four-year prison. “Besides the government and producers, society must actively contribute in dealing with counterfeit lubricants. In fact, using counterfeit product may reduce engine performance and ruin other components resulting in higher vehicle maintenance costs”, describes Justisiari.
“Besides scanning the QR codes, consumers can visit http://ac.shell.com and input the 16 digits displayed on the second layer of “Jam Jar” seal to verify the lubricant originality. Alternatively, customers can just send the 16 digits via text message to 085574670055 for free. At the present time, Shell Helix Ultra, Shell Helix HX8, Shell Helix HX7, and Shell Helix HX5 available in 1L and 4L bottle variants have adopted the “Jam Jar” seal, with this technology hopes only the original and the best lubricants are available in the market to maintain the engine of motor vehicles in Indonesia,” Dian concluded.