Jakarta – Shell, the first international energy company in fuel retail business in Indonesia, has officially appointed Waqar Siddiqui as new Retail Director of Shell Indonesia. Waqar is coming from Pakistan and he has over 18 years of experience in leading various Shell businesses in Asia and Middle East.

As the new Retail Director of Shell Indonesia, Waqar will lead and be responsible in managing over 100 Shell retail stations (SPBU) that are increasingly growing in Indonesia. He also plays a key role to boost Shell retail business expansion and sustainability in Indonesia through the implementation of Health, Safety, Security and Environment (HSSE) as well as operational, marketing and sales excellence. 

 “I am proud to be part of Shell Retail Indonesia team. With my experience coupled by the collaboration with the best talents here, we hope to further develop our business and continue meeting people’s needs of innovative fuels and integrated services,” said Waqar Siddiqui while greeting customers at Shell SPBU Gatot Soebroto during “Shell’s Customer Appreciation Day” conducted to celebrate the National Customers Day. The event was also conducted in more than 10 Shell retail stations in Jabodetabek, Bandung and Surabaya as a testament of Shell's commitment to improve service and satisfaction of its loyal customers.

Waqar Siddiqui has had the experience working in the downstream industry for over 22 years. He is a professional with a wide range of international experiences, gaining sustainable business transformation achievement records at Shell and some other international oil and gas companies. At Shell, Waqar started his career as Regional Sales Manager and Marketing Manager of Industrial Lubricants at Shell Pakistan in 2001. He managed to contribute significant business growth through investment portfolio and organizational restructuring. A year later, he was appointed as Commercial General Manager at Shell Oman Marketing Company and successfully made Shell as the leading brand in both lubricants and fuel categories. His achievements at Shell Oman led him to be Chief Executive Officer at AlJomaih and Shell Lubricating Oil Company (JOSLOC), and today, he is the Retail Director of PT Shell Indonesia.

Waqar hopes Shell Retail business in Indonesia will grow in line with the country’s economic growth. “We hope to be in synergy with diverse range of parties to jointly boost sustainable growth. We have, for instance, provided local business players in Indonesia with opportunity to be partners and to own Shell fuel stations under lucrative choices of scheme. I believe Indonesian market has great potentials to keep growing,” he added.

Other than quality fuel products and integrated services for customers through non-fuel offerings and retail station supporting facilities, Shell also offers partnership programs for local entrepreneurs who want to own or run a retail station business. In expanding its retail network, Shell has two business schemes. The first scheme is Company Owned Dealer Operated (CODO), referring to a retail station that is fully invested and built by Shell, while the partner operate it as retailer. The second scheme is Dealer Owned Dealer Operated (DODO) partnership, in which partners own, build and operate gas stations with quality products and Shell service standards. For more information about DODO program, please visit www.shell.co.id/mitraspbu and for CODO please visit www.shell.co.id/spbu.