Press Release in Indonesian

10 teams of Indonesian students from Indonesia University (UI), Bandung Institute of Technology (ITB), Pontianak State Polytechnique (Polnep), Gadjah Mada University (UGM) and 10th-November Institute of Technology (ITS) state their readiness for test of creativity and innovation in Shell Eco-marathon (SEM) Asia 2011 arena to be held on 6th – 9th July in Sepang International Circuit, Malaysia.

The launch and try-out of 10 vehicles of the 10 teams to represent Indonesia will be conducted by Vice President of Republic of Indonesia Boediono on Saturday, 14th May in the South Parking Area of Istora Gelora Bung Karno, Jakarta.  The teams will exhibit various kinds of innovative design vehicles that will compete with those of other Asian countries for a single purpose of breaking through fuel efficiency limit - covering the longest distance using the minimum possible fuel.

The Minister of National Education, Mohammad Nuh in his speech welcomed the participation of Indonesian teams in SEM Asia 2011.  “This activity is not only an arena of showing the capability of Indonesian students in making innovation in automotive technology, but also serves as a means for preparing human resources having professional knowledge on automotive technology that is energy saving and environment friendly,” he said.

Minister Nuh added, the Indonesian students’ participation in international competition such as SEM is very meaningful to enrich the students’ experience and benchmark their capability in competing with students from other countries at the international level. This will be the basic element to face future global challenges.

Similar opinion was given by the Minister of ESDM (Energy and Mineral Resources), Darwin Zahedy Saleh, who also supports the students’ participation in SEM Asia 2011.

According to the Minister of ESDM, Darwin Z. Saleh, “This participation indicates the concern of young generation with energy conservation and utilization of new and renewable energy by creating new technology in automotive.”  In the future, it is expected that utilization of renewable energy like bio-diesel or ethanol and others could be maximized.

Challenge of Future Energy

Darwin Silalahi, Country Chairman and President Director of PT. Shell Indonesia said, “The imaginative design and new technology developed by Indonesian teams in SEM Asia may not entirely become the solution and answer market demand, but it doesn’t matter.  What to be underlined is that this competition has encouraged innovative and imaginative ideas required to develop in order to face future energy challenges.  The participation of Indonesian students in this SEM Asia 2011 is an inspiration to all of us”.

According to Darwin, energy industry must be able to give ideas for solution in responding to future energy challenges that start to occur today.  He explained that the number of cars passing by on the roads is predicted to become three times in 2050.  Many kinds of fuel and technology will be required to fulfil the continuously growing demand in mobility, whereas there is some urgency to reduce CO2 emission.

“SEM is an innovative example of ‘Smarter Mobility’ having the objective of efficiently assisting mobility of goods and population in continuously increasing number. This ‘Smarter Mobility’ program covers the development of fuel and lubricant efficiency; alternative investment of lower carbon; provides driver with tips of fuel saving; builds technical partnership; and helps reduce CO2 gas emission”, Darwin added.

The ten teams and vehicles that will leave for SEM Asia 2011 are respectively: ITS with three vehicles called Sapu Angin 3, Sapu Angin 4 and Sapu Angin 5, ITB with Cikal Nusantara and Rakata, UI with Garuda Kevasha and Kalabia, UGM with Semar Prototype and Semar Urban, and lastly Pontianak State Polytechnique (Polnep) will take its Khatulistiwa Line.

Futuristic versus Urban

The cars presented are divided into two major groups, namely group of Futuristic Prototypevehicles, focusing on designs capable of minimizing obstacles and maximizing efficiency level.  While the second group is of Urban Concept, namely four-wheel vehicles emphasizing on design element, at the same time meeting the real demand of passengers in urban areas.

SEM participants can select the types of fuel, namely gasoline of Shell Unleaded 95, Shell Diesel, LPG, Shell Gas to Liquid (100% GTL), Fatty Acid Methyl Ester (100% FAME), Ethanol E100 (100% Ethanol), Hydrogen and Diesel Fuel, and another alternative energy source, and the one currently allowed is plug-in battery/electricity.

Creating energy-saving vehicles by Shell Eco-marathon arena has been popular in Europe since 1985 by the first SEM held in France.  In 2007 Shell brought SEM to America continent and launched Shell Eco-marathon (SEM) Americas for the first time in California, the United States of America.  SEM was just held in Asia in 2010 in Sepang International Circuit, Malaysia.  Malaysia will be the host for three years, further SEM Asia will be held in turn among Asian countries.

By this SEM program, Shell intends to achieve some objectives.  First, to challenge students all over the world to create vehicles able to speed up by only limited amount of fuel.  Second, to support education, encourage innovation, development of energy-saving technology.  Third, to help create leaders who are concerned and continuously looking for other alternative energy for human survival on earth.  Last, SEM will be a real form of Shell’s concern with the increasing demand of energy resources on earth and then anticipating it in wiser manners.

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On Royal Dutch Shell and Shell In Indonesia

Shell is a global company group of energy and petrochemical.  By over 101,000 employees in over 90 countries and territories, Shell in responsible manner helps fulfill the increasing demand of the world energy from economic, environment and social points.  Shell is the world biggest fuel retail company with 44,000 SPBU (gas station) in over 90 countries, serving its millions customers every day.

Shell is present in the world in various fields of energy solution, including oil and gas transportation and trading, natural gas marketing, fuel production and sales for ships and aircrafts, power plants and providing advices for energy efficiency.  Shell is an official technical partner for Ferrari Formula One team and Ducati MotoGP and Superbike team for gasoline and lubricant.

In Indonesia, Shell has a strong historical bond with Indonesia since more than 100 years ago.  Shell’s activities in Indonesia cover retail fuel, lubricant for industry, automotive (two and four-wheel) and truck, fuel for sea ships and asphalt (bitumen) production.  Today, Shell Indonesia has 50 SPBU in Jabodetabek and East Java, fuel terminals in Merak, Gresik, Pulau Laut and Pendingin, and asphalt terminal in Cirebon.  Shell Indonesia has recorded a new history in Indonesia by being the first international company establishing retail business (SPBU) after 40 years.  Shell’s first SPBU was built in 2005 in Karawaci, Tangerang.  Shell commits to continuously develop its business in Indonesia and seriously look for opportunity to enter upstream sector.

As corporate citizen in Indonesia, Shell will continuously contribute to give the benefits of its presence in society.  Shell is aware that its business success and sustainability are determined by the balance between economic, environment and social performance.

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For information, photo or interview, please contact:

Sri Wahyu Endah
Media Relations Manager
PT. Shell Indonesia

Phone: +62 21 7592 4700