Shell Indonesia menghadirkan Shell Helix Ultra terbaru, pelumas premium dengan teknologi mutakhir untuk mesin mobil berpenumpang

Shell Helix Ultra dengan Teknologi Shell PurePlus merupakan pelumas mesin sintetis sepenuhnya (full synthetic) yang memberikan kinerja terbaik untuk mesin mobil berpenumpang. Teknologi Shell yang dipatenkan ini terbukti dapat memperpanjang masa pakai mesin, mengurangi biaya perawatan, mengurangi konsumsi pelumas, dan meningkatkan penghematan bahan bakar².

Peluncuran ini juga merupakan tonggak sejarah lain bagi bisnis pelumas Shell yang dinobatkan sebagai produsen pelumas nomor satu di dunia selama 19 tahun berturut-turut.³

Andri Pratiwa, Managing Director Lubricants Shell Indonesia, mengatakan, “Kepemimpinan pasar dan keunggulan kompetitif sektor pelumas Shell secara global terus mendorong kami untuk berinovasi menghadirkan produk premium dan efisiensi tinggi di sektor otomotif konsumen, komersial, dan industri, termasuk di pasar Indonesia. Untuk pasar pelumas mesin mobil berpenumpang, Shell Indonesia berkomitmen memperkuat posisi kami melalui peluncuran Shell Helix Ultra terbaru dengan formula canggih.”

Shell Helix Ultra terbaru merupakan hasil kolaborasi jangka pajang dengan mitra Shell; seperti Ferrari, BMW, dan Hyundai. Kemitraan dengan Ferrari telah berlangsung lebih dari 75 tahun yang menjadikannya sebagai salah satu kolaborasi terkuat di olahraga motor (motorsport). Pengalaman di lintasan balap yang ekstrem menghasilkan formula pelumas dengan viskositas rendah, Shell Helix Ultra 0W, untuk memberikan kinerja dan efisiensi yang maksimum pada beragam jenis mobil di tengah berbagai kondisi berkendara.

Kartika Pelapory, Vice President Marketing Lubricants Shell Indonesia, mengatakan, “Inovasi yang lahir dari kolaborasi antara Shell dan mitra terkemuka, termasuk melalui pengujian di sirkuit balapan, kini hadir untuk para pelanggan produk pelumas mobil berpenumpang di Indonesia. Shell Helix Ultra terbaru mewujudkan cara baru dalam menjaga performa mesin; bukan sekadar mengganti pelumas, tetapi juga memberikan rasa percaya diri bagi pengemudi di Indonesia. Kami ingin setiap pengemudi merasakan performa dan teknologi yang terbukti di lintasan balap kelas dunia.”

Shell Helix Ultra terbaru hadir dalam dua varian. Shell Helix Ultra 5W-30 tersedia dalam versi yang ditingkatkan dengan standar kualitas terbaru API SQ dan ACEA C3 untuk mesin bensin, diesel, maupun hybrid. Sementara itu, Shell Helix Ultra 0W-20 hadir dengan teknologi API SQ dan ILSAC - GF-7A yang memiliki kekentalan lebih rendah dan dirancang khusus untuk mobil bensin dan hybrid.

Untuk terus memperkuat kedekatan dengan pelanggan, Shell Indonesia menyelenggarakan program Double Shell Helix Experience. Pelanggan Shell Helix terpilih berkesempatan mengikuti pengalaman eksklusif untuk menyaksikan secara langsung performa tim Scuderia Ferrari HP bersama Fitra Eri, influencer otomotif. Inisiatif ini merupakan wujud apresiasi Shell Indonesia terhadap loyalitas pelanggan Shell Helix sekaligus membawa semangat inovasi dan cerita menarik terkait performa dari lintasan balap untuk pengemudi di Indonesia.

Shell Helix Ultra terbaru telah tersedia di bengkel rekanan Shell, jaringan SPBU Shell, dan beberapa platform jual beli daring (e-commerce) resmi Shell Indonesia (Lazada, Shopee, Blibli, Tokopedia, dan TikTok).

Catatan untuk editor:

¹Tiga sertifikasi internasional: API SQ, ACEA C6, dan ILSAC GF-7 untuk kinerja dan perlindungan unggul.

²Shell Helix Ultra dengan Teknologi Shell PurePlus adalah pelumas mesin sintetis penuh (full synthetic) yang memberikan kinerja terbaik untuk mesin mobil berpenumpang. Informasi lebih lanjut dapat disimak pada tautan berikut ini: Shell Helix Ultra with PurePlus technology | Shell Global

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³Laporan Kline & Company edisi ke-23, Global Lubricants: Market Analysis and Assessment 2024. Informasi selengkapnya dapat disimak pada tautan berikut ini: Shell tops global lubricants market for 19ᵗʰ consecutive year | Shell Global

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Untuk informasi lebih lanjut, silakan hubungi:

Reza Fawzy
Corporate & Internal Communications Lead - Shell Indonesia
reza.fawzy@shell.com

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