Limited-edition Shell V-Power LEGO® Collection Races Into Shell Stations
Feb 24, 2015
New Ferrari models and LEGO® playsets now available exclusively at Shell stations with every purchase of twenty five (25) litre of Shell V-Power/Diesel.
Shell has launched its new Shell V-Power LEGO® Collection, an exclusive range of buildable Ferrari collectibles made out of LEGO® bricks. Available started from February 28, 2015 at Shell stations, the new range embodies the spirit of technological innovation and improved performance that is at the heart of Shell V-Power fuels.
Created in collaboration with Ferrari and the LEGO® Group, the Shell V-Power LEGO® Collection introduces six (6) new models that promise to delight customers when they fill up at Shell. The collection includes four iconic Ferrari cars, a Finish Line and Podium with a Scuderia Ferrari Engineer LEGO® Minifigure, and a Shell Station modelled after the one at Fiorano Circuit, Scuderia Ferrari’s private racetrack in Maranello, with a Shell Scientist LEGO® Minifigure.
“The new Shell V-Power LEGO® Collection builds on the success of the first range of collectibles launched in Indonesia in last 2013, and we hope that with it, we can continue to capture the imagination of customers and motorsports fans young and old to construct their very own racing world,” said Wahyu Indrawanto, General Manager Retail Shell Indonesia.
With a minimum fill-up of twenty five (25) litre of Shell V-Power/ Diesel, customers will be able to purchase one of the six LEGO® models for Rp. 60.000, with new models released gradually. Drivers will also have the special opportunity to purchase the limited-edition Shell Tanker for Rp 70,000.
The Shell V-Power LEGO® Collection
The limited-edition collection celebrates the shared passion for performance in Shell’s 60-year Technical Partnership with Scuderia Ferrari. Shell has worked together with Ferrari and the LEGO® Group for more than half a year to create the new cars and playsets. The model cars in the new collection again feature the smallest pull-back motor ever produced by the LEGO® Group, created specially for Shell to propel each vehicle more than 2 metres on a single pull.
The models included in the promotion (clockwise from top left in the photo below) are a Shell station with a Shell Scientist LEGO® Minifigure; a Finish Line and Podium with a Scuderia Ferrari Engineer LEGO® Minifigure; the Ferrari F12berlinetta; the Ferrari 512 S; the Ferrari F138; the Ferrari 250 GTO.
New models will be released gradually and will be started from February 28, 2015, with exciting activities and opportunities in store. Motorists, race fans and toy enthusiasts alike can look forward to the release of the limited-edition Shell Tanker, available on the 7th week.
Customers will also have the chance to win attractive prizes by submitting photos of “Shell V-Power LEGO® Collection goes around to … in Indonesia”. Customers can also submit short videos showcasing how long it would take to build new Shell V-Power LEGO® Collection and challenge celebrity duration in building the set. Customers can share their entry on Twitter with the #ReadySetBuild and #ShellID hashtag.
Show us where your Shell LEGO® collection drives in Indonesia.