Shell Advance Launches “Outride Anything” Campaign
Feb 01, 2018
Jakarta - Shell offers a wide range of high-quality products to meet the needs of its customers worldwide. Shell collaborates with various parties including Italian motorcycle manufacturer Ducati in realising its commitment. Shell’s technical partnership with Ducati began in 1999 when Shell supported Ducati in the Superbike World Championship. This year, to mark the 20th season of this technical partnership between Shell and Ducati, Shell invites Ducati team racers Andrea Dovizioso and Jorge Lorenzo for MotoGP 2018 as well as Ducati Corse Sporting Director Paolo Ciabatti.
Shell and Ducati’s collaboration in the MotoGP World Championship started in 2013 and has scored series of podiums and titles. In 2017, Ducati racers Andrea Dovizioso and Jorge Lorenzo also recorded impressive achievements. Jorge Lorenzo earned three podiums while Andrea Dovizioso had six wins. Andrea Dovizioso finished as runner up and the Ducati team secured the third place in the overall MotoGP standings in 2017.
Dian Andyasuri, Director of Lubricants at Shell Indonesia said “Our technical partnership with Ducati is central to the continued development of Shell Advance products for the road. Shell products have powered Ducati Corse to over 30 wins on the track. We are proud that the Shell-Ducati technical partnership is one of the most successful in motorsports.”
Dian further affirmed that scientists from Shell’s Technology Center in Hamburg, Germany worked closely with Ducati engineers to ensure that Shell Advance products were optimized to protect and power Ducati engines during the MotoGP race. This technical partnership has successfully created products to provide bikers with complete engine protection and riding comfort, enabling them to outride any challenges on the road.
“Shell Advance Outride Anything (Libas Tantanganmu)” Campaign
In 2018, Shell Lubricants launches the Shell Advance Outride Anything campaign, or locally called “Libas Tantanganmu.” This global campaign conveys the importance of preparation, persistence and courage in outriding any challenges to achieve success. In this campaign, Shell engaged two Ducati team racers for MotoGP, Andrea Dovizioso and Jorge Lorenzo.
Mario Viarengo, VP Marketing Shell Lubricants Indonesia said “The Shell Advance Outride Anything (Libas Tantanganmu) campaign aims to encourage and support bikers, mechanics and Shell partners in enhancing their courage and persistence to outride any challenges and unpredictability in their lives to get the best results. With superior product performance of Shell Advance, we want to ensure every biker enjoys a smooth and safe ride. We also hope that our trade and mechanic partners can keep growing their businesses with more confidence.”
Mario further explained that the tagline, “Libas Tantanganmu” would be the main basis of Shell Advance’s communications to customers, mechanics, partners and the public.
The road can be an unpredictable place, and bikers must be ready to outride any challenges. Shell Lubricants’ commitment to provide customers with high-quality oil products has been manifested into a range of products that can protect engines from any challenges even under extreme conditions. Shell Advance with PurePlus Technology gives three benefits: maximum motorcycle engine performance, greater fuel efficiency and longer oil change intervals. These three benefits will improve riding comfort in varied geographical and climatic conditions.
Andrea Dovizioso said, “I always face different challenges in every race. In MotoGP 2017, I did my best to win. Shell-Ducati technical partnership has benefited me. The strong team and support from Shell oil and fuel has improved engine performance, enabling me to have more confidence in outriding challenges and becoming the fastest rider.”
Meanwhile, Jorge Lorenzo said,”2017 was a tough season with a new bike and brand. However, I was glad to outride a period of adaptation and challenges in 2017. I believe Shell-Ducati technical partnership has considerably benefited my Ducati Desmosedici GP bike I rode in 2017 in term of performance improvement. It is the key factor to winning in Ducati Corse Team, and hopefully the team and I will have better achievements in the 2018 season.”
For further information, please contact:
Email : Dina.Setianto@shell.com
Phone : +62 21 7592 4700
VP Consumer Brand Helix & Advance
Email : Edward.Satrio@shell.com
Phone : +62 21 7592 4700
About Shell Lubricants
The term “Shell Lubricants” collectively refers to Shell Group companies engaged in the lubricants business. Shell sells a wide variety of lubricants to meet customer needs across a range of applications. These include consumer motoring, heavy-duty transport, mining, power generation and general engineering. Shell’s portfolio of lubricants includes Pennzoil, Quaker State, Shell Helix, Shell Rotella, Shell Tellus and Shell Rimula. We are active across the full lubricant supply chain. We manufacture base oils in seven plants, blend them with additives to make lubricants in over 40 plants, and distribute market and sell lubricants in over 100 countries.
We also provide technical and business support to customers. We offer lubricant-related services in addition to our product range. These include: Shell LubeMatch –the market leading product on-line recommendation tool, Shell LubeAdvisor - helps customers to select the right lubricant through highly trained Shell technical staff as well as online tools, and Shell LubeAnalyst - an early warning system that enables customers to monitor the condition of their equipment and lubricant, helping to save money on maintenance and avoid potential lost business through equipment failure. Shell’s world-class technology works to deliver value to our customers. Innovation, product application and technical collaboration are at the heart of Shell lubricants. We have lubricants research centers in China, Germany, Japan (in a joint venture with Showa Shell), and the USA.
We invest significantly in technology and work closely with our customers to develop innovative lubricants. We have a patent portfolio with 150+ patent series for lubricants, base oils and greases; more than 200 scientists and lubricants engineers dedicated to lubricants research and development. Customer benefits include lower maintenance costs, longer equipment life and reduced energy consumption. One of the ways we push the boundaries of lubricant technology is by working closely with top motor racing teams such as Scuderia Ferrari and BMW Motorsport. These technical partnerships enable us to expand our knowledge of lubrication science and transfer cutting-edge technology from the racetrack to our commercial products.
Shell has been recognized as the world’s leading lubricants producer based on annual report, published by Kline & Company for global lubricant sector (Global Lubricants Industry: Market Analysis and Assessment: 2016-2026 report). The report confirmed Shell’s global market leading title with 11% market share in 2016. It was Shell Lubricants’ 11th year of world’s number one lubricants supplier title.
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