Shell Retains Leadership in the World’s Lubricants Market for 14 Consecutive Years
Dec 14, 2020
Shell is on the lead as a main supplier for world’s lubricant products in three major categories - consumer, commercial, and industry.
Shell maintains its position as the world’s leading lubricant supplier for 14 consecutive years, reports the recent Kline & Company’s 18th Edition Global Lubricants: Market Analysis and Assessment 2020. The report, which is based on the 2019 assessment, covers all leading lubricant consumer markets, market segmentations, product types, and formulations. Shell maintains its global leadership position for three lubricant categories tracked by Kline - consumer automotive, commercial automotive, and industry. According to the report, Shell has successfully maintained the world’s market share with total sales volume of approximately 4.500 kiloton (equals to 5 billion litre) in 2019 from three consumer markets, namely automotive (34%), commercial automotive (36%), and industry (30%).
Andri Pratiwa, Director Shell Lubricants Indonesia, delightfully welcomed Kline & Company’s report and said, “Shell’s success in maintaining the position as the world’s main supplier of lubricant products for 14 consecutive years is truly an achievement and a manifestation of consumers’ trust in us. It really motivates us to continue offering excellent products, services, and various business solutions to fit the needs of our customers and business partners.”
Globally, the lubricant business has become Shell’s main priority which has been delivering various innovations, including becoming the first to market purer lubricant products made from natural gas. Shell Lubricant’s global products and services portfolio continues to grow along with the development of market trends and demands for electric powered vehicles.
In a press release published by Shell global, Carlos Maurer, Executive Vice President Shell Global Commercial, expressed that the success of being the world’s number one lubricant supplier becomes a reflection of Shell’s commitment towards its customers and the company’s strong portfolio. “Lubricants are a growth priority for Shell, which is why as our customers’ needs change, so do we. In response to the challenges of Covid-19, our lubricants business supplied even more premium products to the market, playing a vital role in keeping the world moving and machinery operating efficiently. Looking ahead, our customers want more products that deliver improved performance with lower emissions, using fewer natural resources and less waste, and you’ll see Shell Lubricants expanding our product portfolio to meet that demand.”
In Indonesia, Shell Lubricants’ business portfolio has become increasingly stronger in the last 20 years with a list of big-name loyal customers and business partners. Shell Lubricants Indonesia also continues to strengthen its presence to meet domestic demands and to contribute to the Indonesian downstream industry through various initiatives, such as the expansion of its lubricant blending oil plant (LOBP) in Marunda, Bekasi, since March 2020 to boost production capacity from 136 million litre per annum to 300 million litre per annum; became the first international energy company with SNI-certified products for Shell Helix, Shell Rimula, Shell Spirax, and Shell Advance products.
Shell Indonesia is also committed to grow alongside its partners which currently comprise 40 B2C distributor partners and 10 B2B distributor partners throughout Indonesia. As a form of support to partner workshops and mechanics, Shell has launched the SHARE (Shell Advantage Rewards) application which facilitates them to transform their business operation digitally to enhance business performance following the market development. To date, there are 30,000 business partners who joined this application. In addition, Shell Indonesia also provides health protection support for partners through AXA Sahabat Sehat and AXA Care Protection insurances. Shell also continues to innovate in offering products and services that can provide convenience and comfort for customers. Currently, Shell has the LubeAnalyst application which can provide a diagnosis and detailed analysis for customers about lubricant products that they use.
In responding to the community needs in this digital era for online access to the company’s products, Shell Indonesia has launched Shell Indonesia Official Stores in six biggest marketplaces, namely Tokopedia, Shopee, Lazada, Blibli, JD.ID, and Bukalapak. To continue serving our customers safely without them having to leave their house, Shell also offers services through Shell Helix Oil Home Delivery which is a lubricant product delivery service with oil-changing service conducted by Shell’s official, skilled, and professional mechanics in the comfort of the customers’ home, by continue to comply with the health protocols.
Welcoming the Revolution Industry 4.0, Shell Indonesia also realizes the commitment to contribute in developing the nation in the energy sector through various collaborations with stakeholders including the government and academics. Periodically, the company organizes webinars aimed to support the development of science, research and innovations in Indonesia by discussing strategic issues related to energy and tribology, as well as challenges and ideas related to the future energy transition.
For further information, pictures, or interviews, please contact:
Vice President External Relations Shell Indonesia
Phone: +62 21 7592 4700
Fax: +62 21 7592 4679
About Shell Indonesia
The history of Royal Dutch Shell in Indonesia started over 100 years ago, following its first oil discovery in Pangkalan Brandan, North Sumatra.
Shell today has a strong downstream presence in Indonesia. It was the first international petroleum retail brand in the country with more than 125 operating sites in Jabodetabek, West Java, East Java and North Sumatera. Shell owns and operates fuel terminal in Gresik.
In 2006, Shell started its commercial fuels, marines and bitumen businesses in Indonesia, providing oil products and related technical support to the industrial, transport and mining sectors. Shell is also recognized as one of the leading companies with the largest lubricant market share in Indonesia, serving motorists and industrial customers. As a form of Shell’s commitment to invest in Indonesia, Shell established lubricants oil blending plant in Marunda-Bekasi with production capacity of 136 million liters (120,000 tons).
About Shell Lubricants
The term “Shell Lubricants” collectively refers to Shell Group companies engaged in the lubricants business. Shell sells a wide variety of lubricants to meet customer needs across a range of applications. These include consumer motoring, heavy-duty transport, mining, power generation and general engineering. Shell’s portfolio of lubricants includes Pennzoil, Quaker State, Shell Helix, Shell Rotella, Shell Tellus and Shell Rimula. We are active across the full lubricant supply chain. We manufacture base oils in seven plants, blend them with additives to make lubricants in over 40 plants, and distribute market and sell lubricants in over 100 countries.
We also provide technical and business support to customers. We offer lubricant-related services in addition to our product range. These include: Shell LubeMatch –the market leading product on-line recommendation tool, Shell LubeAdvisor - helps customers to select the right lubricant through highly trained Shell technical staff as well as online tools, and Shell LubeAnalyst - an early warning system that enables customers to monitor the condition of their equipment and lubricant, helping to save money on maintenance and avoid potential lost business through equipment failure. Shell’s world-class technology works to deliver value to our customers. Innovation, product application and technical collaboration are at the heart of Shell lubricants. We have lubricants research centers in China, Germany, Japan (in a joint venture with Showa Shell), and the USA.
We invest significantly in technology and work closely with our customers to develop innovative lubricants. We have a patent portfolio with 150+ patent series for lubricants, base oils and greases; more than 200 scientists and lubricants engineers dedicated to lubricants research and development. Customer benefits include lower maintenance costs, longer equipment life and reduced energy consumption. One of the ways we push the boundaries of lubricant technology is by working closely with top motor racing teams such as Scuderia Ferrari and BMW Motorsport. These technical partnerships enable us to expand our knowledge of lubrication science and transfer cutting-edge technology from the racetrack to our commercial products.