Shell Indonesia launches Shell Flagship site as its first one-stop destination
Jan 18, 2024
Jakarta - Shell Indonesia has opened Shell Flagship Soepomo-1, marking it as the first Mobility flagship site in Indonesia. Located in Tebet, South Jakarta, Shell Flagship Soepomo-1 serves as a one-stop destination to enhance customers’ experience through an array of services for motorists, including refueling, electric vehicle charging, food and beverage offerings, and auto service shop.
Senior Vice President of Shell Mobility Asia, Min Yih Tan, said, “Shell is the world’s largest mobility retailer by the number of service stations and one of the largest single-branded retailers. As we cater to more of our customers’ needs, our Mobility sites become destinations rather than just places to fill up. We are rapidly increasing our range of convenience products and services worldwide, including in Indonesia. In Shell Mobility, we strive to make life’s journey better for customers, and Shell Flagship Soepomo-1 demonstrates how we can truly integrate our offers through Refuel, Recharge, Refresh, and Ready.”
President Director & Managing Director Mobility of Shell Indonesia, Ingrid Siburian, said, “Shell Indonesia affirms its commitment to meeting the ever-changing demands of customers’ lifestyles on the road through network optimization. We want our customers to spend more time at our destination, Shell Flagship Soepomo-1, which provides high-quality fuels, offers high-speed charging for electric cars, and refreshes our customers to be ready to continue their journey.”
Shell Flagship Soepomo-1 embodies four key pillars to provide comprehensive products and services for motorists, which are as follows:
Customers can refuel their cars or motorcycles with high-quality fuels, ranging from Shell Super, Shell V-Power, Shell V-Power Nitro+, and Shell V-Power Diesel.
Customers can recharge their electric vehicles with Shell Recharge, an electric vehicle charging station with high-speed charging up to 60 kW (kilowatt) and obtain power up from 20-80% in approximately 30 minutes.
Customers can grab their on-the-go needs or hang out in a cozy ambiance at Shell Select and Shell Café. First launched in Shell Flagship Soepomo-1, Shell Café offers a great taste of coffee, delicious pastries, cakes, snacks, or light meals, with its Indonesian taste of signature comfort food menu within spacious and comfortable seating.
Customers can enjoy a comprehensive service for two-wheelers and four-wheelers at Shell Service Centre, facilitated by professional service advisors providing engine consultations for proper treatment.
Aligned with Shell’s Powering Progress strategy, Shell Indonesia continuously supports initiatives on energy efficiency at Mobility sites. Shell Flagship Soepomo-1 utilizes solar panels, natural lighting, rainwater harvesting, bicycle parking, and a vertical garden. This flagship site also ensures the use of sustainable packaging for food and beverage services at Shell Café. On top of that, Shell Flagship Soepomo-1 offers restroom facilities that are user-friendly for individuals with disabilities.
Whether you are a student, a working professional, a group of friends, or a family embracing a dynamic lifestyle, Shell Flagship Soepomo-1 is a destination that offers various experiences worth driving to.
As of January 2024, Shell Indonesia operates 215 fuel stations across five provinces, Jakarta, Banten, West Java, East Java, and North Sumatra.
For more information, please contact:
Corporate Communications - Shell Indonesia
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