Shell Indonesia and Circle K Strategic Alliance
Jun 11, 2010
New Convenience Store Concept at Shell Retail Outlets.
A new strategic alliance, considered a first within the retail fuels industry in Indonesia, is announced today between Shell Indonesia and Circle K aimed at providing customers better value and greater convenience. Customers will not only be able to enjoy Shell’s high quality fuels and service at competitive prices, but now with the alliance, they can also access a wider range of merchandise at the Circle K convenience stores within the same location.
The alliance will see Circle K as the owner and operator of all convenience stores at Shell’s growing retail network in Indonesia. Every convenience store at Shell’s retail stations, originally under the name Shell Select, will be converted gradually under the Circle K brand. This conversion will start from the second quarter of 2010 and will be completed by the end of the year. The Shell Retailers will continue to operate the fuels business on site and will also concurrently serve as shop manager of the CK store. Shell has currently 42 operating sites in Greater Jakarta and Surabaya.
Sammy de Guzman, General Manager Retail, PT Shell Indonesia, said, “We are delighted to have Circle K as our strategic partner for the convenience store. The synergy of these two strong global brands will benefit Indonesian consumers through exciting offers with better value. With this alliance, we can focus on what we do best, delivering quality fuels and technology and forecourt innovations at competitive prices to our customers. At the same time, with Circle K’s extensive range of convenience store products and services on-site, we can further enhance our customers’ refueling experience at our stations to make the difference real.”
Circle K is the leading convenience store brand in Indonesia and has been in operation for almost 25 years with total store network available in 6 (six) Indonesia’s major cities.
Cahyadi Heriantio, CEO of Circle K Indonesia, said, “With the combination of Shell’s strategic location and Circle K’s experience in convenience retailing, Shell motorists will benefit from having an exciting shopping experience that Circle K is able to offer, through an improved choice of products and convenient yet excellent service."
All Circle K convenience stores at Shell gas station sites will offer a comprehensive array of fresh bakeries, packaged beverages, snacks, ready-to-eat foods, magazines and other groceries. A range of Shell lubricants for motorists will also be available in the store.
About Circle K
Circle K is distinguished as part of Alimentation Couche-Tard (ACT) group of Companies which is based in Quebec, Canada, who owns several convenience store brands such as Circle K, Couche-Tard, Mac’s and On the Run. The ACT group runs a total network of more than 9,400 stores including 3,600 which sells motor fuels. About 46,000 employees work for the group.
Circle K Indonesia has been operating for almost 25 years in service, with its first store in Jakarta. Throughout the years Circle K has been expanding in 6 (six) major cities of Indonesia. With total workforce of around 3,000 employees, Circle K as a leading convenience store in Indonesia always innovative in fulfilling customer’s needs through exciting shopping experience.
For more information, please contact:
Manager - Media Relations, External Affairs & Communications
PT Shell Indonesia
Phone: +62 21 7592 4700
Fax: +62 21 7592 4679
Corporate Affairs and Investor Relations Director
PT Circleka Indonesia Utama
Phone: +62 21 856 4454
Fax: +62 21 850 5541