After successfuly showcasing the Crystal Car in the Indonesia International Motor Show (IIMS) 2011 which took place on July 22 until July 31, 2011, Shell through Shell Helix won an award from the Indonesian Record Museum (MURI) as "Pioneer In the Demonstration of Car Engine Lubrication Process Through Crystal Car".
This MURI award was handed over by the Deputy Manager MURI, Awan R. to the General Manager of Commercial Fuels and Lubricants, PT. Shell Indonesia, Dr. Johari Jalil, in Jakarta. MURI award is given to Shell Helix after going through various assessments based on the innovations that Shell made in educating public about the performance of automobile lubricants. Through the Crystal Car, the public can see firsthand how Shell Helix lubricants through its Active Cleansing Technology works to clean and maintain the performance of an engine from the inside. This method is also the first and only method of education in the world.
The Crystal Car is made of acrylic material which modeled after the original components of a car that amounted to more than 2,000 (two thousand) parts and then assembled into one. "Engine" from the Crystal Car was made two times greater than the original engine, so that the public can see clearly how Shell Helix lubricants flow through the bearing to all parts of the engine and keep it clean and protected.