Shell Indonesia memperkenalkan Shell Advance City Scooter dengan Teknologi PurePlus yang membuat tarikan mesin lebih halus

Andri Pratiwa, Managing Director Lubricants Shell Indonesia, mengatakan, “Jumlah kendaraan roda dua di Indonesia, khususnya sepeda motor matik, mengalami peningkatan³ sejalan dengan permintaan akan pelumas premium yang berkembang. Dengan keunggulan merek, teknologi, dan keahlian, kami terus berkomitmen menghadirkan inovasi bagi para pelanggan untuk memenuhi kebutuhan para pengendara sepeda motor matik melalui formulasi pelumas Shell Advance City Scooter agar dapat merasakan pengalaman terbaik dalam berkendara.”

Berdasarkan pengujian yang dilakukan⁴, mesin sepeda motor yang menggunakan pelumas Shell Advance City Scooter tidak mengalami keausan dan tidak panas, bahkan setelah melalui kondisi sering berhenti lalu berjalan lagi (stop and go).

Empat pemenang program Shell Advance VIP Experience akan menyaksikan GP Italia 2025

Bertepatan dengan rangkaian acara peluncuran Shell Advance City Scooter, Shell Indonesia mengumumkan pemenang program Shell Advance VIP Experience GP Italia 2025. Empat pemenang yang terpilih akan menuju Italia untuk merasakan pengalaman menonton MotoGP di Sirkuit Mugello pada Juni 2025.

Rombiyatun, pengemudi ojek online yang menjadi salah satu pemenang program Shell Advance VIP Experience GP Italia 2025, mengatakan, “Tentunya, saya tidak pernah menyangka akan pergi keluar negeri untuk pertama kali, berangkat ke Italia untuk melihat secara langsung balapan MotoGP. Selama ini, saya hanya bisa menonton dari layar handphone. Mungkin, saya adalah satu dari banyak orang yang punya impian nonton MotoGP di sirkuit. Jadi, saya sangat bersyukur dapat pengalaman terbaik dari Shell Advance.”

Selain Rombiyatun, tiga pemenang program Shell Advance VIP Experience GP Italia 2025 adalah Jabal (karyawan swasta sekaligus konten kreator), Putri (karyawan swasta yang memiliki kegemaran di dunia otomotif), dan Edji (pengemudi ojek online). Empat pemenang program akan menyaksikan balapan GP Italia 2025, mengunjungi garasi (paddock) Ducati Corse yang menjalin kemitraan teknik (technical partnership) dengan Shell untuk MotoGP, dan mengunjungi berbagai destinasi kebudayaan di Italia.

Shell menghadirkan serangkaian program untuk para pelanggan terpilih Shell Advance dari berbagai negara dengan memberikan pengalaman istimewa untuk menyaksikan secara langsung MotoGP. Program Shell Advance VIP Experience GP Italia 2025 mendapat respon positif dari para pelanggan Shell Advance, di mana lebih dari 140 ribu peserta dari berbagai wilayah di Indonesia mengikuti program ini hingga akhirnya empat pemenang terpilih.

Catatan untuk editor:

• ¹ Pelumas Shell Advance full synthetic memiliki ketahanan oksidasi lebih baik sehingga pemakaian pelumas menjadi lebih lama. Informasi terkait fitur kinerja dan manfaat ini dapat diakses melalui situs Shell Advance motorcycle engine oils | Shell Global

• ² Teknologi PurePlus Shell memproses gas alam menjadi minyak dasar (base oil) yang jernih dengan hampir tidak ada kotoran dari minyak mentah (crude oil). Informasi terkait fitur kinerja dan manfaat dapat diakses melalui situs web Shell Advance 4T Ultra
  | Shell Global
• ³ Berdasarkan data dari Asosiasi Industri Sepeda Motor Indonesia (AISI) yang telah dipublikasikan kepada media pada awal tahun 2025 menyebutkan bahwa penjualan sepeda motor pada tahun 2024 mengalami peningkatan, di mana dari total penjualan sepeda motor tersebut, lebih dari 90 persen adalah pangsa pasar sepeda motor skuter matik.

• ⁴ Berdasarkan studi lapangan yang dilakukan di Indonesia, para pengendara sepeda motor matik yang menggunakan Shell Advance City Scooter tidak mengalami keausan mesin, setelah melakukan 354 start-stop dan berkendara sejauh 150 kilometer per hari selama dua bulan.

• Program Shell Advance VIP Experience GP Italia 2025 diselenggarakan di Indonesia sejak awal April 2025 dengan mengundang keikutsertaan para pelanggan Shell Advance melalui tiga kanal, yaitu jaringan SPBU Shell di Indonesia, platform e-commerce, dan media sosial. Kegiatan pengundian pemenang dari kanal jaringan SPBU Shell di Indonesia dan platform e-commerce dilakukan sesuai ketentuan yang berlaku dan diawasi oleh Kementerian Sosial Republik Indonesia. Informasi terkait program ini disampaikan melalui media sosial resmi Instagram Indonesia dan situs web Shell Indonesia Shell Advance VIP Experience GP Italia | Shell Indonesia.
• Shell Lubricants telah mempertahankan statusnya sebagai produsen pelumas terkemuka secara global selama 18 tahun berturut-turut, menurut laporan Kline & Company edisi ke-22, Global Lubricants: Market Analysis and Assessment 2023. Informasi selengkapnya, dapat disimak pada tautan berikut ini Shell tops global lubricants market for 18
  ᵗʰ
  consecutive year | Shell Global

• Indonesia menjadi pasar pertumbuhan utama untuk bisnis pelumas Shell dengan pembangunan Pabrik Manufaktur Gemuk di Marunda, Jawa Barat, yang sedang berlangsung dan akan memiliki total kapasitas 120 kiloton per tahun.

Untuk informasi lebih lanjut, silakan menghubungi:

Reza Fawzy

Corporate & Internal Communications Lead - Shell Indonesia

reza.fawzy@shell.com

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