We understand your passion for driving. Whether you drive for the sound, the night lights, performance or your best friend, we know why you drive. That's why Shell Helix Fully Synthetic Motor Oils are made from natural gas and designed for ultimate engine performance, so you can keep your passion for driving alive and Drive On.
No matter what the drive, Shell Helix Ultra provides superior protection against engine stress and wear and because Shell Helix Ultra is a modern synthetic made from natural gas; it’s stronger and less volatile at the molecular level than those made from traditional crude. It stays stronger for longer to provide superior protection against wear, up to 32% better resistance to oil degradation than the latest industry standard* and up to 50% less evaporation to help keep your passion for driving alive.
*Compared with API SN specification
Whether it’s 1000 degrees or -40C below, Shell Helix Ultra is designed for extreme temperatures.
Extreme Heat: Engines can reach extreme temperatures within a few minutes. Oil is lubricating the turbocharger which operates at temperatures up to 1,000°C. High-temperature oxidation can damage molecules, causing the oil to thicken, and reduces its ability to protect the engine. Shell Helix Ultra with PurePlus Technology stays stronger for longer in extreme high temperatures to keep performing and protecting the engine. It provides up to 32% better resistance to oil degradation than the latest industry standard*
Extreme Cold: Superior low temperature flow even at -40 degrees. Shell Helix Ultra, with Shell PurePlus Technology, has a lower viscosity that allows it to flow faster at low temperatures*. It flows up to 3x faster* for easier starting and quicker engine warmup. Oil thickening due to high-temperature degradation can mean slower oil flow at low temperatures. Shell Helix Ultra better resists high-temperature attack, enabling the oil to perform better at low temperatures so you can Drive On.
*Compared with API SN specification
From Turbos to Super Chargers, if you love driving for the power and performance, Shell Helix Ultra Fully Synthetic Motor oils has you covered. Because our synthetics are made from natural gas our oils are stronger at a molecular level. Making them superior to traditional mineral oils made from crude. The result is enhanced viscosity, reduced friction and lower volatility. Perfect for high performance engines and protecting vital engine parts and horsepower by staying stronger for longer.
Tested both on the road and on the track, Shell Helix Ultra with PurePlus Technology helps to protect high-performance engines from harmful deposits that hinder your power and performance to Drive On.
No other motor oil cleans your engine better**. Or helps keep your engine closer to factory clean.
*Based on 100,000 Km fleet trial
**Based on Sequence VG sludge test results using OW-40
Start saving as soon as you start your engine. Shell Helix Ultra with PurePlus Technology has low-viscosity, low-friction formulations, which can result in up to 3% greater fuel economy.* Giving you more money and more miles to drive on and on and on with.
*Based on ACEA M 111 fuel economy results compared with the industry reference oil
Shell Helix Ultra - We know why you drive
Duration: 00:00:60
Description: The film demonstrates a variety of driving scenarios; on a racetrack, on an open mountain road, and on a tunnel road. We see and hear the motivation behind each driver’s joy when taking to the wheel of their car. One driver enjoys the power of his engine. Another states he drives for the turns, whilst a third driver tells us he drives for the sound of his car. We end on a Shell Helix Motor Oil animation, explaining how this product is designed for ultimate engine performance.
We open with a Shell Helix Synthetic Motor Oils title card.
Audio: Car engine road
Visual Transition: We cut to the professional driver, helmet on, controlling his car on a racetrack.
Text Displays: Professional driver. Closed road. Do not attempt.
VO: We all drive, but what do you drive for?
Visual Transition: We then cut to a male driver, taking his red Jeep off track on mountain roads.
Visual Transition: We quickly cut to a city driver speeding up inside a motorway tunnel.
VO: I drive for the sound
Visual Transition: We then cut to another male driver turning his car on a winding mountain road.
VO: I drive for turns like this
Visual Transition: The shot changes to one inside a family car, showing an Asian woman calmly driving on a rural road. Her dog looks out of the window.
VO: I drive for my best friend
Visual Transition: We change shot to one of a rally car racing on a mountain road. We see how the two drivers control the car as it jumps and hangs in mid-air, at speed, on a section of the bumpy track.
VO: We drive for the air time.
Visual Transition: The shot changes once more as we see an Asian businessman parking his car at a valet parking area next to a business complex. The driver hands his car keys to an attendant.
VO: I drive for success
Visual Transition: We then cut to family car, calmly driving over a bridge at slow speed. In the distance, we see an Asian city colourfully lit up at night.
VO: I drive for these night lights.
Visual Transition: We cut back to the Jeep driver we saw at the start of the film, skilfully driving his Jeep up a mountain hill.
VO: I drive for the uphill battle.
Visual Transition: The film then cuts to a quiet city road at night. We see a car gradually speed up as seen in the close up shot of the speed dials.
VO: I drive for the acceleration
Visual Transition: We then cut to a close-up shot of a professional racing driver inside his car, helmet on, speeding up towards the camera.
VO: Hey! I drive for that too
Text: Premium technology Partner of BMW Motorsport
Visual Transition: The shot quickly switches to another professional driver in a different car as he drifts around a corner in front of spectators. The car then drives towards the camera as a cloud of red and white smoke shows in the background.
VO: We understand why you drive
Visual Transition: We then cut to a red background, as a ‘mist’ of natural gas quickly forms the shape of a bottle of Shell Helix Ultra Motor Oil.
VO: Shell Helix fully synthetic motor oils, made from natural gas. Designed for ultimate engine performance.
Text displays: Designed for ultimate engine performance.
Visual Transition: Finally, we cut to the same red vehicle we’ve seen on the film drive across the screen through a tunnel, before the Shell Pecten is seen in the last frame.
VO: Drive on.
Shell Helix Ultra - Engine stress
Duration: 00:00:30
Description: Shell Helix Fully Synthetics are designed for all types of challenging conditions that put your car’s engine under extreme stress. Here, we see a Jeep driving on the off road, a WRC car driving at speed and a Maserati driving on the extreme 99 turn’s road, whilst explaining why Shell Helix Fully Synthetics allow you to Drive On.
We open with a Shell Helix Synthetic Motor Oils title card.
Audio: Car engine road
Visual Transition: We cut to see a Jeep, struggling through a quick-flowing water-way.
Text Displays: Professional driver. Closed road. Do not attempt.
VO: I drive for the challenging conditions
Visual Transition: We quickly cut to a shot of a Hyundai WRC Rally car quickly drifting around a corner on a challenging, sandy and rocky looking track.
VO: We drive to push the limits
Visual Transition: We quickly cut to a shot of a man driving behind the wheel. In a change of shot we see that he is in a red Maserati sports car driving round a very tight bend. We then cut to an aerial shot of the car to see the winding road on which the Maserati is driving.
VO: I drive for turns like this
Visual Transition: We cut to a shot of the back of a Jeep driving through the off-road, surrounded by grass. The next frame then shows a close up of the Jeep’s wheels forcibly driving on the rocky surface.
VO: Whether it’s overcoming the off road
Visual Transition: We cut to see the driver’s view of the road, with his hands on the steering wheel. We then quickly cut back to the wheels of the car driving on the rocky road.
VO: or pushing the limits
Visual Transition: We see the back of the Maserati quickly driving around a tight bed. We cut to a shot of the driver concentrating, and then back to a clip of the Maserati quickly driving around another tight bend.
VO: we understand why you drive
Visual Transition: We cut to a red frame where white and gold gas particles fly in from the left hand side of the screen. When the gas particles reach the centre of the frame, they evolve into the Shell Helix Ultra golden bottle.
VO: Shell Helix Fully Synthetic Motor Oils, made from natural gas
The golden bottle moves to the right, and from behind it a grey Shell Helix Ultra bottle is revealed.
Copy: Designed For Ultimate Engine Performance
VO: Designed for ultimate engine performance
Visual Transition: Finally, we cut to the Maserati car drifting around the corner, before the Shell Pecten is seen in the last frame.
VO: Drive on.
Shell Helix Ultra - Engine power
Duration: 00:00:30
Description: The film demonstrates a variety of driving scenarios; on a racetrack, on an open mountain road, and on a tunnel road. We see and hear the motivation behind each driver’s joy when taking to the wheel of their car. One driver enjoys the power of his engine. Another states he drives for the turns, whilst a third driver tells us he drives for the sound of his car. We end on a Shell Helix Motor Oil animation, explaining how this product is designed for ultimate engine performance.
We open up on a red BMW speeding and turning on a racetrack.
Audio: Car engine road
Visual Transition: We cut to the professional driver, helmet on, controlling the car.
Text Displays: Professional driver. Closed road. Do not attempt.
VO: I drive for the power
Visual Transition: We then cut to a more relaxed driver turning his car on an open mountain road.
VO: I drive for turns like this
Visual Transition: We quickly cut to a city driver speeding up down a tunnel.
VO: I drive for the sound
Visual Transition: We go back to the professional driver on the racetrack, turning his car.
VO: I drive for the drift
Visual Transition: We go inside the professional driver’s car as we watch him turn the wheel on the car. The driver goes around a corner in front of watching spectators and then drives towards the camera as red and white smoke appears behind the car.
VO: Whether it’s for the sound or the power, we understand why you drive.
Visual Transition: We then cut to a red background, as a ‘mist’ of natural gas quickly forms the shape of a bottle of Shell Helix Ultra Motor Oil.
VO: Shell Helix fully synthetic motor oils, made for natural gas. Designed for ultimate engine performance.
Copy: Designed For Ultimate Engine Performance
VO: Designed for ultimate engine performance
Visual Transition: Finally, we cut to the same red vehicle we’ve seen on the film drive across the screen through a tunnel, before the Shell Pecten is seen in the last frame.
VO: Drive on.
Shell Helix Ultra - 99 turns
Duration: 00:00:88
Description: Shell Helix Fully Synthetics are designed for all types of challenging conditions that put your car’s engine under extreme stress. Here, we see the ultimate test of performance. A Maserati is driving up China’s 99 Turns Road – one of the toughest roads in the world.
We open with a Shell Helix Synthetic Motor Oils title card.
Visual Transition: We see a man, standing behind his red sports car parked at the bridge. We can see an epic landscape in front of him. The camera very slowly pans towards him.
Audio: We hear the dull rumbling of a car engine
Visual Transition: We cut to see the face of the man. He is looking pensively into the distance.
Audio: I live to drive. It’s in my DNA.
Visual Transition: We cut to a dramatic view of tree covered mountains surrounded by whispy clouds. The Shell Helix logo quickly fades into the clip.
Copy: 99 Turns Engine Stress Test
VO: It’s what brought me here.
Visual Transition: We see an aerial view of a dramatic, winding road, cut into the side of the mountains.
VO: Tianmen Mountain Road
Visual Transition: We cut to see what looks like the beginning of the mountain road from the inside of the car, as if the driver. We see a man wearing a red jacket and speaking into a walkie talkie. He has a Shell Helix DRIVE ON sign standing in front of him.
Audio: We head the muffled sound of a car engine and muffled conversation into the radio, “road closed, good to go”
Visual Transition: We cut to a low-down clip of the Maserati taking off from static.
Audio: We hear a clear sound of the car’s engine as it takes off.
Copy: Professional driver. Closed road. Do not attempt.
Visual Transition: We cut to another dramatic aerial clip of the winding mountain road.
VO: The road of 99 turns. One of the most amazing roads in the world.
Visual Transition: We cut to a clip of the car alloys, spinning quickly as the car drives.
Audio: We hear the roar of the car engine as it accelerates
Visual Transition: We cut to an aerial view of the car quickly and easily driving round a tight bend in the mountain road. We then cut to the back of the car as it tackles the corner.
VO: It’s the ultimate drive
Visual Transition: We see a distant side view of the car as it approaches a tight corner. We quickly cut to a close up view of the front wheel as it tackles the corner.
VO: Tight corners
Visual Transition: We see the back of the Maserati approaching a corner at speed
VO: Steep inclines
Visual Transition: We cut to a frame of the car speeding towards the camera, as the camera pans towards the car
VO: Heavy breaking
Visual Transition: We see the back of the Maserati breaking towards the corner ahead
Audio: Heavy breaking
Visual Transition: We cut to a frame of the driver behind the wheel. We pan out to see an aerial shot of the Maserati, before quickly cutting in to a visual of the exhaust pipes.
Audio: Car engine accelerating
VO: It can put a lot of stress on your engine
Visual Transition: We see the Maserati coming out of a corner. We then cut to an aerial shot of the extreme and winding 99 Turns road. We quickly cut to a shot of the car from behind and above driving round a corner.
VO: Which is why you have to be prepared
Visual Transition: We see a close up of the cars back wheel. We then see the car emerging round a bend behind some greenery. We cut to a close up of the wheels.
VO: Use the right oil
Visual Transition: We view the car driving round an uphill bend from low down. We then cut to a clip looking down on the car from the road above, over some greenery, as it speeds past on the road below.
VO: One that can handle these conditions
Visual Transition: We see the driver at the wheel. We cut to a shot of the car driving towards the camera, and quickly transition to a shot of the car from behind entering a tunnel – as if to show it has just sped past the camera. We then see the car driving through the tunnel with headlights on.
Audio: Car accelerating
Visual Transition: The screen goes black. We see light flares moving across the screen to represent the headlights of the car. We see a close up of a drop of water falling to the ground as see it splash.
Audio: Light symbols complimented by the sound of water plopping
Visual Transition: We see a blurred shot of the Maserati driving in the tunnel in slow motion
Audio: The dull sound of an engine accelerating
Visual Transition: We pan the dark, rugged wall of the tunnel. We cut to a RPM meter and see the red gauge swiftly moving up the dial toward the number 5
Audio: We clearly hear the gradually loudening sound of an accelerating engine
Visual transition: We cut to the floor of the tunnel, where water is dripping to the ground, illuminated by the red and white lights cast from the car head and tail lights
Audio: The audio dulls, we hear a light “ting” sound, with a dramatic ambient background audio in contrast to the loud acceleration sound
Visual Transition: We see water droplets and particles moving towards the camera looks like blurred white water
Audio: We hear the engine crescendo
Visual Transition: We see the car speeding out of the tunnel, round a bend and up the hill. We see shots of the car and driver as they ascend towards the top of Tianmen mountain. We see an aerial shot of the car from directly above, showing the extremely winding road.
VO: So all you have to worry about
Visual transition: We see an aerial view of us looking onto the car climbing towards the top of the mountain, surrounded by views of the tree covered, jutting landscape.
VO: Is reaching the top
Visual transition: We then pan towards the car as it drives around the final corner on the mountain. The camera fly’s over the car, leaving the mountain road behind, and showing the views of the cityscape below.
VO: We understand why you drive
Visual Transition: We cut to a red frame where white and gold gas particles fly in from the left hand side of the screen. When the gas particles reach the centre of the frame, they evolve into the Shell Helix Ultra golden bottle.
VO: Shell Helix Fully Synthetic Motor Oils, made from natural gas
The golden bottle moves to the right, and from behind it a grey Shell Helix Ultra bottle is revealed.
Copy: Designed For Ultimate Engine Performance
VO: Shell Helix Synthetic Motor oils, made from natural gas, designed for ultimate engine performance
Visual Transition: Finally, we cut to the same red vehicle we’ve seen on the film drive across the screen through a tunnel, before the Shell Pecten is seen in the last frame.
VO: Drive on.
Feel the thrill of driving 99 turns of Tianmen Mountain Road in China.
Read the transcript for the 99 turns 360 video
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Our revolutionary synthetic motor oil is made from natural gas, not crude like other synthetics and designed to give you the ultimate performance you need to Drive On.
See the Shell PurePlus Technology difference
Shell Helix Ultra helps to power, protect and cool the Scuderia Ferrari powerunit. Recognized as one of the most successful teams in Formula One™ history and one of the world’s most iconic automotive brands, Shell Helix Ultra is a critical part of the Innovation Partnership with Ferrari on both the track and the road.
In fact, the lubricants found in the Scuderia Ferrari’s high performance racing engines powerunit shares many of the same building blocks (base oils and additives) as those found in the Shell Helix Ultra with PurePlus Technology available to road-going customers around the world. Plus, every GT road car that to leaves the Ferrari factory is filled with Shell Helix Ultra Synthetic motor oils.
“The demands and stresses on a Formula 1 engine are extraordinary. We need it to perform to its best every single time and last for multiple races. Shell Helix Ultra helps to deliver both the protection and the performance we need to do the job on the track.” - Sebastian Vettel, Scuderia Ferrari Driver
A shared passion for driving and performance. BMW Motorsport and Shell Helix Ultra have a Premium Technology Partnership, and a winning one at that. Shell Helix Ultra scientists work closely with BMW Motorsport engineers to better fit the benefits of PurePlus Technology into the BMW M4 DTM car, ensuring the maximum performance of the engine unit in every race*.
Ultimately to benefit the motorist on the road, because it enables Shell Helix Ultra to test motor oils in extreme conditions. *While Shell Helix Ultra with PurePlus Technology motor oils for the racetrack and the road share the same technology platform, the racing formulation is customised to meet the extreme racing conditions.
“DTM is a demanding series. The tracks are challenging and competition is fierce. You can only win if the complete package is spot on – and this includes the motor oil. Shell Helix Ultra is designed to protect my engine. It helps me get the maximum out of my car at any time.” – Augusto Farfus, BMW Works Driver
Shell and Hyundai have been global partners since 2005, with a global aftermarket agreement in place across 67 markets worldwide. As Title Sponsor and Technical Partner, Shell aims to co-engineer a winning edge to Hyundai Motorsport as it competes at the highest level of global rallying at the World Rally Championships (WRC).
The WRC series provides the ideal environment to showcase the quality of Shell Helix Ultra with PurePlus Technology. Set in over 13 countries, it challenges the cars to compete in extreme environments - from snow and ice to gravel and asphalt in temperatures ranging from -30°C to +40°C. Due to the conditions the car is put through, using reliable products that lubricate and protect the engine without a loss in power or performance is vital to the team’s results.
“Since the introduction of Shell helix Ultra motor oil with PurePlus Technology, Shell has helped Hyundai Motorsport to develop an extra 1.5 horsepower, representing an average of six seconds advantage at the end of each rally.” - Michel Nandan, Hyundai Team Principal
Shell Helix Ultra partners with Maserati because they are both made for the same type of people, who love their car and want the very best performance. Shell PurePlus Technology protects the horsepower and maintains the performance of the Italian hot-blooded cars like the day they left the factory. That's why the engine of every Maserati leaving the production line is filled with Shell Helix Ultra Maserati, so they can Drive On.
“Shell Helix Ultra Maserati 5W-40 shares our and Shell’s passion for performance and excellence and that why it’s the only motor oil we use for engine factory fill and recommend for service fill.” Gianluca Pivetti, Head of Powertrain Gasoline at Maserati
“This motor oil has been developed specifically for Maserati to achieve optimal performance. This is an industry leading example of Shell’s dedication to performance and excellence; values which we share in full in Maserati.” Jacob Nyborg, Head of Marketing at Maserati
Shell Helix fully synthetic oils are manufactured from 100% synthetic base stock and high quality additives to achieve higher performance levels than both synthetic technology and mineral oils.
Protect your engine and enjoy every ride with Shell Advance motor oils with PurePlus Technology.
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