•The number of traffic accidents in Indonesia in 2011 reached 32,657, an increase of 4.35% from 2010.
•The Shell Road Safety Competition is organized by Shell Indonesia in partnership with Ditlantas POLDA Metro Jaya and the Office of Education Agency of DKI Jakarta to raise awareness among elementary school students about road safety since early age.
PT Shell Indonesia today is organising its fourth "Shell Road Safety Competition” for primary school students in Jakarta. Taking place in Saka Bhayangkara Park, Cibubur, the Shell Road Safety Competition is an annual Shell social investment event, held in collaboration with the Directorate of Jakarta Traffic Police and the DKI Jakarta Education Office .
The programme includes a variety of themed activities related to road safety from a safe cycling competition, storytelling, and drawing, to jingle contests and quiz.
“Road safety discipline is part of nation character building which we introduce here by generating awareness of road ethics since early age. Shell Indonesia will continue to campaign road safety disciplines , not only to our employees or to contractors who are working for us, but also to society, especially to elementary school children, just like what we’re doing today,” said Darwin Silalahi, President Director & Country Chairman of Shell Indonesia.
Of 32,657 fatalities due to traffic accidents, according to the National Police data (POLRI), 67% were aged between 22 - 50 years and 19,309 were children under the age of 16 years, which went up from the previous year’s statistics of 16,000.
In addition to the competition, Shell also organises road safety training programmes. The ‘Think Safety, Act Safely’ programme was initiated in 2008with more than 3,000 students from 33 elementary schools in Jakarta as participants. Shell also conducted training for 238 primary school teachers on road safety teaching methods through the Training of Trainers (ToT) programme.
To assist the message delivery on road safety importance to children, Shell has created two mascots of female and male figure dolls named Tisa, for Think Safety, and Aksa, for Act Safely. The figures of the two mascots are then included into the stories illustrated in the comic book 'The Adventure of Tisa and Aksa', which is distributed free of charge to elementary school students. The ‘World of Shell Road Safety’ can also be seen in www.amandijalan.com.
Road Safety is one of Shell's social investment flagship programmes that has been implemented for many years in some countries where Shell operates.. In Singapore, the Shell Traffic Games, first introduced in 1958, involves 65,000 primary school children each year, and road safety has become part of the curriculum in some schools. Meanwhile, in Malaysia, since its launch in 1957, the Shell Traffic Games has been attended by approximately 40,000 students each year.
For more information, photos or interviews, please contact:
Sri Wahyu Endah
Communications & Social Performance Manager
PT Shell Indonesia
Phone: +62 21 7592 4700
Fax: +62 21 7592 4688
ABOUT SHELL INDONESIA
The history of Royal Dutch Shell in Indonesia started more than 120 years since the first oil field in Pangkalan Brandan, North Sumatra. Shell currently has a strong market share in the downstream sector in Indonesia. Shell is the first international oil company to establish Fuel Filling Stations to General (gas stations) in Indonesia and has become a leading international oil company (IOC), with more than 65 locations of gas stations in Greater Jakarta and Surabaya.
In 2006, Shell started the business of commercial fuels, marine and bitumen in Indonesia, providing refined petroleum products and related technical support to the transport sector, industry and mining. Shell is also recognised as a leading international company with the largest market share after Pertamina lubricants, servicing requests for users of motor vehicles and industrial consumers.
Working with local partners, Shell provides significant investment to build fuel supply chain infrastructure in Indonesia. Fuel storage facilities in Gresik and Sea Island, warehouse facilities in Bekasi, Surabaya and Balikpapan, and asphalt storage facilities in Cirebon are examples of the successful partnership between Shell and leading companies in Indonesia, such as Astra International and Adaro Energy.
Last year, Shell re-entered the upstream business in Indonesia - Shell signed an agreement to become a strategic partner with Inpex Masela PSC, which operates the Abadi gas field management. Shell's participation in the Abadi field supports Shell's growth strategy and is a form of recognition of Shell as being among the top global companies leading the development of LNG and Floating LNG (FLNG).