Jakarta, June 22, 2016. Shell Lubricants, one of the world’s top lubricants producers and the patent-holder of Shell PurePlus Technology officially introduced new oil for modern diesel vehicles including heavy-duty diesel engine on Wednesday (22/06) in Jakarta. Edward Satrio, Brand Manager of Shell Helix and Advance/VP Brand Direct Channel at Shell Indonesia, accompanied by Rio Sanggau, Chief Marketing of PT Astra Otoparts, officially introduced heavy-duty diesel engine Shell Rimula R5 E 10W40 in communal fast breaking with media and some members of diesel car communities: Fortuner, Innova dan Pajero community at Raja Rasa Resto, Ampera-South Jakarta.

Edward Satrio, said, “We are proud to introduce Shell Rimula R5 E 10W40, new synthetic oil specially designed for modern diesel engine and heavy-duty diesel engine. Shell Rimula R5 E 10W40 with synthetic technology ensures maximum engine performance and engine life. This oil is highly suited to engine fitted with exhaust-gas recirculation (EGR), like heavy-duty diesel engine vehicles.”   

Edward Satrio further said the number of diesel SUV and MPV enthusiasts in Indonesia had positively growth. It is indicated by the launch of new diesel cars from several Indonesia’s authorized agents (APMs). Data from Gaikindo shows total sales number of diesel vehicles including Sedan, SUV, MPV & Double Cabin has reached 150 thousand units per year. “Shell Rimula R5 E 10W40 is purposely designed to meet the needs of diesel vehicles owners like Fortuner, Innova and Pajero which actually are the heavy-duty cars with capability for long distance and off road drives. Shell Rimula R5 E 10W40 has the most advanced additives to help deliver fuel economy and protect engine against any damage caused by extreme temperatures as well as deliver maximum performance.”

Shell Rimula R5 E 10W40 has five benefits: protection against corrosion from acids formed as fuel burns, protection against deposit, wear control, fuel efficiency, and enhanced oxidation control bettter than mineral oils. Currently, diesel SUV and MPV drivers like Fortuner and Pajero can get Shell Rimula R5 E 10W40 in Shop & Drive in wide range of cities nationwide.     

According to Rio Sanggau, “We are glad to be in partnership with Shell Indonesia in marketing diesel engine oil product Shell Rimula R5 E 10W40. We are optimistic that the product would be positively welcomed by diesel car owners in Indonesia due to its long-tested quality and benefits of Shell Rimula products. Supported by 350 Shop & Drive outlets in 84 cities in 24 provinces, nationwide, the diesel car owners in Indonesia will easily get Shell Rimula R5 E 10W40.”

Introducing Shell Rimula R5 E 10W40, Shell Lubricants has engaged some members of diesel car communities, like Fortuner, Innova and Pajero in Jakarta to change their car oils with Shell Rimula R5 E 10W40 for free in Shop & Drive. In addition, Shell Indonesia holds 25% discount promo for oil change with Shell Rimula R5 E 10W40 in all Shop & Drive outlets in Indonesia during Ramadhan on June 15-September 15, 2016.

For further information, please contact:

Edward Satrio

Brand Manager Helix & Advance / VP Brand Direct Channel at Shell Indonesia

PT. Shell Indonesia

Talavera Office Park 22nd - 27th Floor

Jl. Letjen TB. Simatupang Kav. 22 – 26

Email : Edward.Satrio@shell.com

Phone : +62 811 1973 181

About Shell Lubricants

Shell sells a wide variety of lubricants to meet customer needs across a range of applications. These include consumer motoring, heavy-duty transport, mining, power generation and general engineering. Shell’s portfolio of lubricant brands includes Pennzoil, Quaker State, Shell Helix, Shell Rotella, Shell Tellus and Shell Rimula. Shell is active across the full lubricant supply chain. Shell manufactures base oils in eight plants, blend base oils with additives to make lubricants in over 50 plants, distribute market and sell lubricants in over 100 countries.

Shell also provides technical and business support to customers. Shell offers lubricant-related services in addition to our product range. These include: Shell LubeMatch –the market leading product on-line recommendation tool, Shell LubeAdvisor - helps customers to select the right lubricant through highly trained Shell technical staff as well as online tools, and Shell LubeAnalyst - an early warning system that enables customers to monitor the condition of their equipment and lubricant, helping to save money on maintenance and avoid potential lost business through equipment failure.

Shell’s world-class technology works to deliver value to our customers. Innovation, product application and technical collaboration are at the heart of Shell lubricants. Shell has lubricants research centers in Germany, Japan (in a joint venture with Showa Shell), England and the USA. Shell invests significantly in technology and work closely with customers to develop innovative lubricants. Shell has a patent portfolio with 150 + patent series for lubricants, base oils and greases; more than 200 scientists and lubricants engineers dedicated to lubricants research and development.

Customer benefits include lower maintenance costs, longer equipment life and reduced energy consumption. One of the ways we push the boundaries of lubricant technology is by working closely with top motor racing teams such as Scuderia Ferrari. These technical partnerships enable us to expand our knowledge of lubrication science and transfer cutting-edge technology from the racetrack to our commercial products.